Kickstarter Pre-Launch Campaign Specialist (Contract / Freelance)

About Us CPTI is a Bay Area cleantech startup commercializing perovskite solar technology. We're launching Lumacore — a self-powered Qi2 magnetic power bank — on Kickstarter this fall. Our tech charges from indoor and ambient light, outperforming traditional silicon in low-light conditions. The Role You'll own the pre-launch phase of our Kickstarter campaign: building an engaged VIP email list, driving qualified traffic to our pre-launch page, and setting us up for a strong Day 1. You'll work directly with our Head of Business Development and coordinate with our ads agency and creative freelancers. Responsibilities Build and optimize the pre-launch landing page and email capture funnel (reservation/VIP deposit flow) Plan and execute Meta lead-gen campaigns; manage budget, creative testing, and CPL targets Set up and QA tracking: Meta Pixel, GA4, UTM structure, and attribution across the funnel Design the pre-launch email nurture sequence (welcome flow, warm-up, launch countdown) Coordinate with our performance ads agency on launch-day strategy and audience handoff Grow and warm up communities (Kickstarter superbacker lists, Facebook groups, Reddit, relevant newsletters) Advise on reward tier structure, early-bird pricing, and stretch goal strategy based on list data Report weekly on list growth, CPL, engagement, and projected Day 1 conversion Requirements Proven track record on 2+ Kickstarter/Indiegogo hardware campaigns (please share links and your role); $100K+ raises preferred Hands-on Meta Ads experience for crowdfunding lead generation (CPL optimization, lookalikes, creative iteration) Experience with pre-launch funnel tools (e.g., LaunchBoom-style reservation funnels, Prelaunch.com, or custom landing pages) Email marketing proficiency (Klaviyo experience a plus — it's our stack) Strong written English for outreach and campaign copy Self-directed; comfortable in a fast-moving startup with weekly check-ins Nice to Have Consumer electronics, charging accessories, or solar/outdoor gear campaign experience Existing relationships with tech media (The Verge, Yanko Design, etc.) or YouTube tech reviewers Familiarity with Jellop or similar crowdfunding ad agencies Mandarin proficiency (some internal communication is bilingual) Compensation Monthly retainer commensurate with experience, or retainer + performance bonus tied to VIP list size / funds raised Please include your rate structure and availability in your application How to Apply Send the following: Links to 2–3 crowdfunding campaigns you've worked on, with your specific role and results (list size, CPL, Day 1 %, total raised) Your proposed approach for a 10–12 week pre-launch for a $99–149 consumer solar gadget Rate and availability