Lifecycle Growth Consultant

We are hiring a lifecycle growth consultant to drive strategy for our monthly winback program. You will be re-engaging lapsed users through segmented, relevant email and SMS campaigns. You'll own the strategic direction, deliver creative, and measure what's working. This role is a 15–20 hour/week engagement. What you'll do - Set campaign strategy each month: audience segmentation, messaging angle, seasonal hooks, and experiment design - Work with design team to write and deliver emails and SMS tailored to distinct audience segments - Design A/B tests and translate results into clear, evidence-based recommendations for the next send - Produce post-campaign performance summaries with revenue attribution and experiment learnings What we're looking for - Proven track record owning a lifecycle or CRM program with direct revenue accountability — ideally at a DTC, fintech, or insurance brand - Strong copywriting instincts and experience developing segment-specific messaging - Analytical fluency: holdout-based lift measurement, conversion metrics, and the ability to tell signal from noise - Experience navigating compliance requirements in a regulated industry; insurance background is a strong plus To apply, share your portfolio or examples of past campaign work that demonstrate both creative range and analytical rigor.