Lifecycle Email Marketer — Customer.io Activation & Retention

Here's an unusual brief: our buyers convert in their first session, so we don't need drip nurture — we need retention messaging. We're a well-funded AI developer platform (self-serve plus enterprise) where the growth problem is keeping and reactivating customers, not warming them up. You'll own the messages across activation, win-back, and payment recovery, riding event pipes our GTM engineer builds, as an embedded member of the Growth team. We're hiring a long-term owner for a pioneering product, not a campaign contractor. (Company revealed after screening.) WHAT YOU'LL OWN - The activation journey: event-triggered messages that get new users to their first real build in session one, keyed to actual product signals - Win-back: sequences for churned users who showed build intent, with holdout groups so we know it worked - Payment recovery: the full dunning sequence — tone, timing, suppression logic that protects enterprise relationships, and copy that recovers revenue without threatening anyone - The new-user onboarding series, rebuilt end to end in our product's voice - Measurement in retained revenue and reactivations — never opens and clicks YOUR FIRST 30 DAYS - New-user onboarding journey rebuilt and live - Payment-recovery sequence shipped with guardrails and suppression rules - One win-back wave sent against a holdout, with results read out THIS IS FOR YOU IF you've run lifecycle for PLG/self-serve products in Customer.io (or Braze/Iterable and can port fast), you write your own copy, you think in event triggers rather than calendars, and you want to build one program for years. NOT FOR YOU IF your playbook is newsletters and drip campaigns, or you need a copywriter attached. THE ENGAGEMENT 10–20 hrs/week, ongoing. You'll work as a true extension of the Growth team — product signals, warehouse-backed segments, and an engineer to build whatever pipe you need. HOW TO APPLY Answer the screening questions and start your proposal with the word CARINA. SCREENING QUESTIONS 1. Describe one lifecycle program you ran, with retention or revenue numbers — not open rates. 2. Sketch a 3-touch payment-recovery sequence for a self-serve developer product: tone, timing, and the guardrails you'd insist on before it sends. 3. Most of our conversions happen same-session. How do you measure lifecycle impact in that world?