Lifecycle Marketing Specialist

MPOC Marketing is looking for a Lifecycle Marketing Specialist to support email and SMS marketing strategy, execution, and optimization across our client accounts. This role is ideal for someone who understands how to create thoughtful, conversion-focused customer journeys through email, SMS, newsletters, automations, campaigns, and retention-focused marketing. The Lifecycle Marketing Specialist will help bring client strategies to life by planning and/or executing email and SMS content that feels on-brand, engaging, and aligned with each client’s goals. The right fit is both strategic and detail-oriented. They should be comfortable thinking through the full customer journey, from welcome flows and promotional campaigns to nurture sequences, product education, re-engagement, retention, and loyalty-building touchpoints.