Mailchimp Email Automation Setup & Design for B2B E-Commerce Supply Company

We're a supplier of plumbing and fire-protection products serving contractors across Southern California. We have recently launched our website to ship nationwide and our customers are professional tradespeople and businesses who regularly order the same items. Customer retention is very important to us and we need email flows setup to engage customers who enter our flow and also engage them after orders are placed/delivered. We're looking for an experienced Mailchimp specialist to set up and design a full set of automated email flows (customer journeys) from the ground up. This is both strategy and execution — we want someone who can recommend the right flows for a B2B supply business, then build and design them, not just assemble what we dictate. Flows we want built and designed: - Welcome / onboarding series (including driving Account sign-ups) - Abandoned cart and browse-abandonment - Post-purchase / order follow-up - Reorder and replenishment reminders (we sell repeat-purchase supplies) - Win-back / re-engagement for lapsed customers - New-subscriber-to-first-purchase nudges Scope of work - Recommend the flow strategy and trigger logic appropriate for a B2B contractor audience - Build the automations in our Mailchimp account - Design on-brand, mobile-responsive email templates - Set up segmentation, tags, and any audience structure needed to support the flows - Configure triggers, timing, and any necessary store/integration connections - Basic testing and QA before handoff, plus a short walkthrough or documentation so our team can maintain it You're a good fit if you: - Have built complete Mailchimp automation flows before (please show examples) - Understand e-commerce email marketing — abandoned cart, post-purchase, retention, segmentation - Can both strategize and design (or clearly state if you're build-only and we'll handle copy/design separately) - Have worked with B2B or trade/contractor audiences (a plus, not required) - Communicate clearly and can work from our brand assets Nice to have: - Experience connecting Mailchimp to an e-commerce store/platform - Email copywriting ability, or a willingness to collaborate with ours - Deliverability and compliance knowledge (CAN-SPAM, list hygiene) To apply, please include: - 2–3 examples of Mailchimp automation flows you've built (screenshots or links welcome) - A brief note on which flows you'd prioritize first for a business like ours and why - Whether you handle design and copy, or build only - Your availability and estimated timeline - Your rate