Mailchimp & Zapier Email Marketing Expert – Ongoing Event Campaigns

We are seeking an experienced Mailchimp and Zapier specialist to help implement and manage email marketing for approximately six professional education programs each year. We are an established event-planning company supporting continuing medical education programs. Our Mailchimp accounts, audiences, marketing schedules, event messaging and core campaigns are already in place. We are not looking for someone to develop our overall marketing strategy from scratch. We need a hands-on expert who can take an organized task list, execute the work accurately, maintain our automations and integrations, and recommend improvements where appropriate. The Work Our email marketing falls into three primary areas: 1. Event Promotion We develop the campaign schedule and core messaging. You will help: • Build, test and schedule Mailchimp campaigns • Apply the correct audiences, tags and segments • Maintain suppression rules so registered attendees stop receiving promotional emails • Test links, formatting and audience selections before deployment • Make practical recommendations regarding subject lines, layout, calls to action and performance • Maintain accurate campaign documentation A critical component of this work is our Cvent-to-Mailchimp Zapier integration. Cvent is our event registration platform. When someone registers for an event, Zapier must accurately update/tag that contact in Mailchimp so the registrant can be automatically excluded from further promotional emails for that program. Strong hands-on Zapier troubleshooting and testing experience is required. 2. New Subscriber Automations We receive new subscribers through our program websites. You will help us maintain and improve: • Website subscriber tagging • Mailchimp welcome automations/customer journeys • Program-specific subscriber flows • Appropriate segmentation based on source and program interest • Testing to ensure new subscribers enter the correct automation Our goal is a simple, reliable system that can be replicated across our programs. 3. Evergreen Email Marketing We would also like to communicate with existing audiences between active event-promotion periods. This may include: • Educational newsletters • Faculty or program updates • Videos and educational resources • Past-event content • Invitations to future programs • Re-engagement communications We will provide the content and direction. You may be asked to create or refine reusable Mailchimp templates and recommend an appropriate structure and cadence. Analytics & Deliverability We are also looking for someone who can periodically review Mailchimp performance and provide concise, actionable recommendations. This may include: • Delivery and bounce rates • Opens and clicks • Unsubscribes • List health and inactive contacts • Deliverability • Domain authentication • Automation performance • Opportunities for testing or improvement We do not need lengthy reports. We want someone who can look at the data and tell us what is working, what is not, and what we should consider changing. Communication & Project Management This is very important to us. We are a small company managing multiple programs and firm deadlines. Our freelancers must be comfortable working from a shared task list and keeping status information current. We expect: • Clear acknowledgment of assigned tasks • Regular status updates • Prompt identification of questions or problems • Documentation when changes are made within Mailchimp, Zapier or related systems • Clear indication when a task has been completed • Strong attention to deadlines and details You will have considerable independence, but we need to be able to quickly understand what is pending, in progress and complete without searching through emails or messages. Required Experience Please apply only if you have strong hands-on experience with: • Mailchimp • Mailchimp automations/customer journeys • Zapier • Audience segmentation, tags and suppression • Mailchimp templates and responsive email design • Deliverability and list health • Campaign testing and scheduling • Troubleshooting integrations and automation workflows • Email analytics and optimization Experience with Cvent, event marketing, healthcare, CME/continuing education or professional education is a plus, but not required. Engagement This is an ongoing independent-contractor relationship with fluctuating hours throughout the year. Some weeks may involve active event campaigns and several assigned tasks; other periods may focus on automation, evergreen communications or optimization. To Apply Please include: 1. A brief description of your Mailchimp experience 2. Your experience building and troubleshooting Zapier integrations 3. Examples of Mailchimp automations/customer journeys you have built 4. An example of how you have used registration, purchase or CRM data to suppress contacts from promotional campaigns 5. Your approach to managing tasks and communicating project status with clients Please begin your proposal with “Mailchimp + Zapier” so we know you have read the full description.