Market Research and Analysis in Kenya

We are a smart building automation and building technology company evaluating expansion into East Africa, with Kenya as our initial market of interest. We seek a freelancer to conduct market research and analysis to identify potential partners and understand local market conditions. The project involves gathering data on market trends, competitor analysis, and assessing the feasibility of our products in the Kenyan market. Scope of Work Real Estate Market Overview Overview of premium residential developments Overview of commercial and mixed-use developments Overview of hospitality developments where relevant Major growth areas and development hotspots Stakeholder Mapping Leading residential developers Leading commercial developers Key architectural firms Key MEP consulting firms Relevant electrical contractors and system integrators Technology Adoption Assessment Adoption of smart home technologies Adoption of building automation systems Typical technologies being specified in premium projects Buyer and developer attitudes toward smart building solutions Competitive Landscape Existing building automation providers Smart home integrators KNX, Control4, Crestron, Loxone, HDL, Schneider, ABB or similar players operating in the market Market positioning and observed pricing where available Market Entry Recommendations Recommended customer segments Recommended go-to-market strategy Direct sales vs partner network vs installer network Key opportunities and risks Deliverables The final deliverable should include: Executive summary Findings and analysis Recommended market entry approach Target list of relevant developers, architects, consultants and partners Practical recommendations for next steps Preferred Qualifications Experience in Kenya's real estate sector Experience with property development, advisory, valuation, feasibility studies, urban planning, construction consulting or related fields Familiarity with the luxury residential and commercial development sectors Strong understanding of the built environment ecosystem Proposal Requirements Please include: A brief summary of your relevant experience Examples of similar projects completed Your proposed approach Estimated timeline Availability for an introductory call We are open to both independent consultants and boutique advisory professionals with relevant experience.