Marketing Strategies Assistance

Social Media Marketing Strategist & Content Manager – Waxhouse Candle Co We’re looking for an experienced social media marketer to help grow Waxhouse, an Australian candle brand known for our foodie-inspired candles. This is not a content creation role. We create our own content in-house and are looking for someone who can provide strategy, direction, planning, and social media management support. What You’ll Be Responsible For * Creating and scheduling Instagram and TikTok posts * Developing content strategies that drive engagement and sales * Providing guidance on content we should film * Creating content calendars and campaign plans * Identifying trends and opportunities relevant to our brand * Advising on UGC (User Generated Content) strategies * Reviewing performance and recommending improvements * Helping us build a stronger organic social media presence Content We Will Provide * Behind-the-scenes production footage * Product photos and videos * UGC content * Founder-led content (I am happy to appear in videos when required) What We’re Looking For * Proven experience growing eCommerce brands on Instagram and TikTok * Strong understanding of organic social media marketing * Experience working with consumer products and UGC * Ability to provide clear direction on content creation * Strong copywriting and content planning skills * Shopify and DTC brand experience is highly regarded Engagement Structure This is not intended to be a full-time role or fixed monthly management arrangement. We’re looking for support on an as-needed basis. Some weeks may require more involvement than others depending on product launches, promotions, seasonal campaigns, and content requirements. Ideally, we’d like to work with someone who can act as a marketing partner, providing guidance, strategy, planning, and social media support when required. To Apply Please include: * Examples of brands you’ve worked with * Results you’ve achieved * Your approach to growing an eCommerce brand organically * Whether you prefer hourly or project-based work As part of your application, please answer the following: If you were marketing a foodie candle brand on TikTok and Instagram with a limited budget, what would your content strategy look like for the first 30 days?