Marketing & Social Media Assistant

# Part-Time Marketing & Social Media Assistant – Online Child Care Training Institute ## About the Business iLearn Child Care Institute is a growing U.S.-based online professional development and training business serving home child care providers and early childhood professionals. We offer online workshops, professional development courses and practical resources designed specifically for home child care providers. We are currently launching and growing our U.S. presence and are looking for a **creative, organized and results-focused Marketing & Social Media Assistant** to help build awareness, generate leads and convert those leads into course and workshop registrations. This is an ongoing part-time opportunity for the right person. ## Hours Approximately **5–10 hours per week** to start, with the potential to increase as the business grows. ## What You'll Help With ### Social Media * Create and schedule approximately 3–4 quality posts per week * Create professional Canva graphics consistent with our branding * Create Instagram/Facebook Reels from video content provided * Repurpose educational content into multiple social posts * Write engaging captions and calls to action * Help grow our Facebook, Instagram and LinkedIn presence * Develop and maintain a monthly content calendar ### Lead Generation Our current marketing funnel will include: **Free Workshop → Paid Workshop → Full Online Courses** You will help: * Promote our free workshop to home child care providers * Increase email list signups * Develop campaigns that move free participants toward paid workshops and courses * Create and test calls to action * Help improve landing-page conversions ### Email Marketing * Create and schedule email campaigns * Develop welcome/nurture sequences * Promote workshops and courses * Re-engage subscribers * Track opens, clicks and conversions ### Paid Advertising Experience with **Meta/Facebook and Instagram advertising** is strongly preferred. Responsibilities may include: * Setting up small advertising tests * Creating/testing ad creative * Testing audiences and messaging * Monitoring cost per lead * Monitoring registrations and conversions * Recommending when campaigns should be adjusted, scaled or stopped ### Analytics & Reporting We are interested in actual business results — not simply followers and likes. You should be comfortable tracking: * Leads * Free workshop registrations * Email subscribers * Paid workshop registrations * Course purchases * Conversion rates * Advertising spend * Cost per lead * Website/social traffic A short weekly performance summary will be expected. ## Ideal Candidate We're looking for someone who: * Has experience marketing online courses, education or service businesses * Understands Meta/Facebook/Instagram marketing * Has experience with email marketing * Is comfortable using Canva * Can edit simple short-form videos/Reels * Understands lead-generation funnels * Understands the difference between engagement and conversions * Writes natural, professional English * Is organized and able to work independently * Can take an idea and turn it into multiple pieces of marketing content * Is comfortable targeting a U.S. audience Experience with **Thinkific, early childhood education, child care, family child care/home daycare or professional development businesses** would be a major advantage. ## What We Will Provide You will receive: * Existing brand/logo * Website * Existing courses and workshops * Free lead-generation workshop * Course information * Educational content/topics * Video clips from the founder * Brand direction * Access to necessary marketing platforms as appropriate You will NOT be expected to create our educational course content. ## Current Stage The business is currently entering its marketing and growth phase. We already have: * A free online workshop * A paid online workshop * Our first full online course nearing launch * Additional courses in development * Thinkific * Stripe payment processing * Website development underway We now need someone who can help us consistently put these products in front of the right U.S. audience and begin generating measurable leads and sales. ## To Apply Please include the following in your proposal: 1. Tell me about a business you have helped market and what results you achieved. 2. Have you marketed online courses, education, child care or professional-development programs? 3. What experience do you have with Meta Ads? 4. What experience do you have with email marketing? 5. What platforms/tools do you normally use? 6. If you were given a free workshop for home child care providers, briefly explain how you would use it to generate paid course sales. 7. Please provide 2–3 examples of social media content or campaigns you personally created. 8. Please provide your hourly rate and weekly availability. **Important:** Please begin your proposal with the words **“Child Care Marketing”** so we know you have read the full posting. We are looking for someone interested in building a longer-term working relationship as the Institute grows.