Meta Ads Coach for Local Service Lead Gen (1:1, Lead Form vs Landing Page + Tracking)

I run a 7-figure local service business (junk removal / light demo in Tampa, FL). I’m decent with ads, but I inherited a Meta campaign from a previous agency that is a mess under the hood. What I need right now is **a coach, not an agency**. ### Current situation - Existing Meta campaigns built by a past agency - Using **lead forms** today, but I also have a **proven landing page** that converts on Google Ads - Conversion tracking / notifications are wrong or missing - I’m not confident in my Events Manager, pixel/CAPI, or which events are firing where - I want to be the in-house “media buyer” for our company, but I want an expert guiding me ### What I want from you 1. **Live 1:1 coaching & troubleshooting** - 60–90 minute Zoom calls (screen share) - You walk me through: - Auditing current campaigns, ad sets, and ads - Auditing events, pixel/CAPI, and conversion setup - Deciding when to use **Lead Form** vs **Website Conversion** for a local service - I can't provide cloning or replication instructions.igrating from lead forms to landing page objective** (or validating why we should stay on lead forms) - Making sure: - The right **primary conversion** is set (calls / form fills / booked jobs) - Events are de-duped and firing correctly - I get accurate, timely lead notifications 2. **Simple, repeatable framework** - Clean naming / structure so I can operate this like a pro - Clear rules for: - Campaign objectives by funnel stage - Budget and bidding logic for local lead gen - Testing new creatives / hooks without breaking what works 3. **Ongoing coaching (light)** - After the initial fixes, periodic calls to: - Review performance - Plan new tests - Help me interpret data and know what to change next ### Who you are Please only apply if ALL of this are true: - 3–5+ years running **Meta ads for local service businesses** (home services, trades, etc.) - You’ve personally managed accounts spending **mid 4-figs+/month** on Meta - You can show **before/after** improvements in: - Cost per lead - Lead quality (not just volume) - You are strong at **tracking & Events Manager** (pixel, CAPI, custom conversions, standard events) - You’re willing to **teach while you work**, not just click around silently - You can speak in **plain English**, not platform jargon ### How we’ll measure success (first 30–60 days) - Clean, reliable conversion tracking on the **right events** - Clear decision + implementation on **Lead Form vs Landing Page** (or a hybrid that makes sense) - I can explain our account structure, events, and reporting back to you on a whiteboard - Cost per qualified lead trending in the right direction ### How to apply (follow this or you’ll be skipped) Start your proposal with: **META JUNK COACH** Then answer in bullets: 1. 2 examples of local service accounts you’ve run (blurred is fine) and the results you got. 2. A short example of where you switched from lead forms → landing page (or vice versa), what you changed, and the impact on CPL/lead quality. 3. Your hourly rate and typical call length. 4. Your time zone and usual availability. This is a **coaching-first** role. If you blow me away, there’s room for ongoing advisory and some done-for-you build work. I want to become dangerous in Meta ads, not outsource my brain.