Meta Ads & Retargeting Specialist for Fast-Growing Consumer Brand

Title: Meta Ads & Retargeting Specialist for Fast-Growing Consumer Brand About Us Saigon Bonbon is a Vietnamese-American gummy candy brand inspired by culture, flavor, and everyday celebration. We manufacture in the USA and sell through Shopify, Meta, TikTok Shop, creator partnerships, and community activations. Our brand is built around authentic storytelling, culture-first marketing, and creator collaborations. We’re looking for a hands-on Meta Ads specialist who can identify winning content, amplify it through paid media, and build profitable retargeting campaigns. This is not a role for someone who simply launches ads. We need someone who understands how to turn organic momentum into sales. Responsibilities • Monitor performance of content across Facebook and Instagram • Identify top-performing posts from our brand, founder, creators, and collaborators • Convert winning organic content into paid campaigns • Launch and optimize Meta conversion campaigns • Build and manage retargeting audiences • Create lookalike audiences from customers and website visitors • Implement and manage Meta Pixel and Conversion API tracking • Test audiences, creative variations, and offers • Optimize for ROAS, CPA, and revenue growth • Deliver concise weekly performance reports Required Skills • Fluent English (written and spoken) • Proven Meta Ads experience for ecommerce brands • Shopify experience • Strong understanding of retargeting funnels • Experience scaling creator or UGC-based content • Ability to work independently and make recommendations Strongly Preferred • Vietnamese or Vietnamese-American • Fluent Vietnamese • Familiarity with Vietnamese-American culture and creators • Experience with food, beverage, wellness, supplements, or consumer packaged goods brands • Experience working with founders and creator-led brands Current Situation Most of our highest-performing content comes from: • Bao Han (Vietnamese singer and founder story) • Creator collaborations • Community partnerships • Cultural storytelling • Product reviews and taste tests Your role will be to identify what is already working organically and help us scale it efficiently through Meta advertising. To Apply, Please Answer: 1. Tell us about your Meta Ads experience. 2. What is the largest monthly Meta budget you have managed? 3. What ecommerce brands have you worked with? 4. Share a campaign where you successfully turned organic content into paid performance. 5. Describe your approach to retargeting website visitors, video viewers, and social engagers. 6. What would your first 30 days look like if hired? 7. What is your monthly management fee? Bonus Question A Facebook video receives 100,000 organic views and generates 30 purchases. Walk us through exactly how you would scale and retarget this content over the next 14 days using Meta Ads. Compensation Monthly contractor relationship with potential performance bonus tied to company growth. We are looking for a long-term partner who can grow with the brand.