Meta ads manager for local seminar registration campaigns (Facebook, US only)

We are a licensed Kansas insurance agency (InsuraSafe LLC) hiring an experienced Meta ads manager to fill seats at free educational seminars on Social Security, Medicare, and long-term care planning. Events are held in person at public libraries and similar venues in specific cities: Topeka, Lawrence, and Wichita, Kansas to start, rotating weekly, with more cities as we scale. What you will run - Registration campaigns on Facebook only (no Instagram placements) targeting adults roughly 55 to 72 within a radius of each venue - Goal: 15 to 25 attendees per event, which means roughly 30 to 45 registrations per event accounting for no-shows - Cadence: 2 to 4 events per month at minimum, building toward 1 to 2 per week across rotating cities - Monthly ad budget around $5,000, managed by you across events What the job includes - Campaign and ad set structure per city and event date - Creative: you will build ads from assets we supply (presenter video, photos, venue details) and iterate based on results - Audience and frequency management in small metros, these markets saturate fast and creative rotation matters - Registration tracking end to end: our landing pages have conversion events wired, and we will give you fast feedback on registration quality and show rates - A weekly numbers report: spend, cost per registration, and cost per attendee per event What we provide - Dedicated registration landing pages with tracking in place - Presenter video and photo assets, venue and date details - Fast decisions, one owner, no committee Requirements - Proven Meta campaigns for local events or seminar registrations, ideally for the 55+ audience (financial, retirement, Medicare, estate, or health events are all relevant) - You can show real numbers from past event campaigns: spend, cost per registration, and attendance outcomes - Comfortable with financial services ad compliance: our ads must be clearly educational, never imply government affiliation, and follow Meta policies for this category - US based, ongoing relationship preferred, we want one person who learns our markets, not a rotating agency bench. To apply, include: one past event or seminar campaign with its actual cost per registration, how you would structure the first Topeka campaign, and your take on realistic cost per registration in a metro of 230,000 people.