Meta Ads Specialist - Shopify DTC Brand (Long Term)

We're launching a Premium Men's Care grooming brand focused on quality, craftmanship, and timeless design. We're looking for an experienced Meta Ads Specialist to help launch and grow the business through Facebook and Instagram advertising. This is a long term opportunity. We're looking for someone who enjoys building brands from the ground up and continuously improving performance over time. Responsibilities - Build and Launch Meta (Facebook & Instagram) advertising campaigns - Develop multiple ad variations using our professional photography and brand copy. - Test audiences, creatives, headlines, and offers - Monitor campaigns regularly and optimize performance - Scale successful campaigns while reducing wasted ad spend - Recommend new creative ideas and landing page improvements - Provide weekly performance reports with actionable reccomendations - Work closely with our Shopify and Klaviyo teams to improve overall conversion and customer aquisition. Our Launch We will be launching with: - Premium men's grooming brand - Shopify - Two Scents / Variations - Professional product and lifestyle photograpy - Professional copywriting - Initial Meta advertising budget - Small initial budget with plans to scale based on performane Ideal Experience We're looking for someone with experience managing Meta advertising for Shopify brands. Preferred Experience includes: - Shopify - Meta Ads manager - Consumer Packaged Goods (CPG) - Direct to Consumer (DTC) brands - Product Launches - Google Analytics - Pixel Implementation - A/B Testing - Performance reporting Experience with premium or luxury consumer brands is a plus. Success will be measured by We're focused on business results, not vanity metrics.