Organic Social Media Manager needed for a new travel company

A new promotional travel company launching next week is hiring an Organic Social Media Manager to lead strategy and execution across Instagram, Facebook, TikTok, and X. Our refreshed website and improved product offering will be ready for candidates to review this weekend. We plan to launch publicly once this role is filled, giving you the opportunity to help shape our content strategy and brand rollout from day one. Our accounts and Metricool reporting are already configured. We also have 10–15 posts, carousels, Reels, and Stories ready to publish. We need someone to build on this library, manage our channels, and improve the strategy based on performance. UGC and paid amplification will be central to our marketing, so you will help identify which organic content, hooks, and messages should be tested as ads. Responsibilities * Build and manage the organic content strategy and calendar * Grow a relevant, engaged following across our social platforms * Schedule and publish content through Metricool * Write captions, hooks, and calls to action * Respond to comments, messages, and mentions * Organize and repurpose our creative assets * Develop new content ideas and UGC concepts (we will source UGC creators based on your ideas) * Track performance by platform, format, topic, and hook * Recommend content for paid amplification * Provide a short weekly update with findings and next steps * Work directly with the founder and paid-media buyer Requirements * Consumer-brand social media experience * Strong knowledge of Instagram, Facebook, TikTok, and X * Experience with UGC and short-form video * Strong writing and community-management skills * Experience with Metricool or a similar platform * Able to work independently and start immediately Engagement * Start with a paid one-week trial to make sure we are a good fit * Approximately 5–8 hours during the trial and per week thereafter * Monthly budget of $500–$800 ($15–$35 per hour, depending on experience) * Initial 3-month engagement after the trial, with potential for ongoing work * US/Pacific Time availability preferred