Paid Social Specialist, Meta + TikTok, for Legal Lead Gen

We run paid media for growth-stage brands. We need a paid social specialist to take over a legal services lead gen account that is spending now and needs to perform better, fast. Both Meta and TikTok are live and spending today. Core Issues: Lead quality. Volume is there. Qualified volume is not. We want someone who tests their way to better-qualified leads, and who understands that a cheaper lead nobody signs is worse than an expensive one who does. Ad approvals. Meta's review system keeps flagging this client under financial services and special ad category rules. That classification is wrong for what they do, and the disapprovals are costing us delivery. We need someone who has fought this before and knows how account setup, creative, and copy affect what gets flagged. Competition. Other agencies are circling this account. The work has to hold up when someone else audits it. What you own: -Meta strategy and execution: campaign structure, audiences, creative testing, budget pacing -TikTok Ads management: take over the live account, tighten structure and targeting, run a real creative testing cadence on Spark Ads and in-feed, and tell us honestly whether the channel earns more budget or less. -Lead quality at the source: the form design, qualifying questions, audience definition, and what happens after the click -Ad policy and approvals on both platforms, including Meta and TikTok support tickets and appeals -Tracking, end-to-end. -Meta Pixel and Conversions API, TikTok Pixel and Events API, event mapping, and whether the platforms match what the client sees in their CRM. -A testing roadmap you actually run, with clear reads on what won -Weekly reporting on lead volume, cost per qualified lead by channel, and what you changed What we want: -Deep Meta lead gen experience in legal, home services, medical, or another high-intent local services vertical -Hands-on TikTok Ads experience running a spending account, not just a test budget -A track record with disapprovals and special ad category misclassification. Tell us how you got an account back in good standing. -Someone who moves without being pushed. We hand over the audit, the data, and the goals. We should not have to prompt you weekly to keep it moving. -Someone who challenges the brief instead of agreeing with all of it -Strong writing and the willingness to defend your reasoning -US-based -Helps but not required: personal injury or legal experience. Call tracking and CRM lead scoring. Landing page and form CRO. Short-form video scripting and creative direction. How this works: You report to our team with a named point of contact. You get a full account audit, historical performance, and the business context on day one. You have real authority over strategy here. Use it. Ongoing, with room to expand. This one is urgent. Must have availability within the next two weeks.