Real Estate Social Media Content Creation

**Ongoing Social Media Content Editor / Brand Content Partner for Richmond Real Estate Brand** I’m looking for an ongoing social media content editor/creator to help turn my raw video clips, photos, voice notes, and ideas into polished short-form content for my real estate brand, Property Pusher. Property Pusher is a Richmond, Virginia real estate brand focused on creative solutions, local knowledge, renovations, overlooked homes, investment opportunities, and helping people through life transitions involving real estate. The tone is approachable, creative, honest, local, and not overly corporate or “salesy.” I will be capturing raw content myself — property walkthroughs, renovation footage, talking head videos, neighborhood clips, before-and-after content, behind-the-scenes moments, and general real estate thoughts. I need someone who can take that raw material and turn it into content that fits the brand visually and strategically. **What I need help with:** * Editing short-form vertical videos for Instagram Reels, TikTok, and Facebook * Cutting raw footage into engaging 15–60 second videos * Adding captions, hooks, text overlays, and light graphics * Creating content that matches the Property Pusher brand style * Helping organize footage into repeatable content series * Suggesting hooks, captions, and calls to action * Pulling strong moments from longer clips * Creating carousel posts or static posts when appropriate * Helping maintain a consistent posting rhythm * Possibly repurposing the same content across multiple platforms **Brand direction:** The content should feel warm, creative, local, useful, and slightly vintage/Richmond-inspired. It should not feel like a generic luxury realtor page or overly polished corporate real estate content. The brand pillars include: * Richmond lifestyle and community * Real estate education * Renovations, overlooked homes, and before/afters * Storytelling around life transitions such as downsizing, inherited properties, cleanouts, relocations, and investment opportunities * Behind-the-scenes personality content **Ideal person:** * Has experience editing short-form social media content * Understands Instagram Reels/TikTok pacing, hooks, captions, and retention * Has a good eye for branding and visual consistency * Can work from brand guidelines * Can make content feel polished without making it feel fake * Is comfortable with real estate, renovation, lifestyle, or local business content * Can bring creative ideas instead of just waiting for exact instructions * Is organized and reliable for an ongoing working relationship **Deliverables may include:** * 2–5 edited reels per week depending on available footage * Captions and suggested posting text * Cover image or title frame for each reel * Occasional carousel/static posts * Suggestions for future content I should capture * A shared content tracker or organized workflow I already have brand guidelines, logo assets, colors, fonts, and a content strategy document that I can provide. I’m looking for someone who can help bring the brand to life consistently over time. When applying, please include: 1. Examples of short-form videos you’ve edited 2. Any real estate, renovation, local business, or personal brand content you’ve worked on 3. Your typical turnaround time 4. Your preferred workflow for receiving raw content 5. Whether you can help with captions/hooks/content strategy, or only editing 6. Your weekly or per-video pricing structure This is intended to be an ongoing project, not a one-time edit.