Revenue Growth & Cold Email Specialist (B2B SaaS/Digital Products)

Revenue Growth & Cold Email Specialist (B2B SaaS/Digital Products) Help Us Build a World-Class Outbound Sales Engine RUBI Business Playbooks is seeking an experienced Revenue Growth & Cold Email Specialist to help grow sales of our premium digital business systems, including The Ultimate Business Emergency Binder and other executive business playbooks. This is not a simple email-sending role. We are looking for someone who understands how to build, optimize, and scale outbound campaigns that consistently generate qualified leads and sales. If you're someone who thinks strategically, loves testing and improving campaigns, and has a proven track record of generating results through cold email, we'd like to talk with you. About Our Products We create premium digital business systems that help small and mid-sized businesses improve operations, continuity, risk management, HR, manufacturing resilience, and business growth. Our customers are primarily business owners and executives in companies with approximately 30–250 employees. ________________________________________ Responsibilities You will own and continuously improve our outbound lead generation system. Responsibilities include: • Build highly targeted prospect lists using Apollo and other lead sources • Enrich and qualify leads using Clay and AI tools • Verify email addresses and maintain clean prospect databases • Manage Instantly campaigns from setup through optimization • Write compelling cold email sequences and follow-ups • Personalize campaigns using company-specific and industry-specific data • Improve deliverability and inbox placement • Monitor campaign performance daily • A/B test subject lines, messaging, offers, and calls to action • Handle campaign optimization based on performance data • Produce weekly performance reports with recommendations • Identify new industries and customer segments to target • Continuously improve reply rates, meeting rates, and sales conversions ________________________________________ Required Experience Please apply only if you have demonstrated success with B2B outbound campaigns. Ideal experience includes: • Apollo • Clay • Instantly • Smartlead (a plus) • Email deliverability • Domain warming • List building • AI-assisted personalization • Cold email copywriting • CRM experience • Analytics and reporting ________________________________________ What We're Looking For You are: • Highly organized • Data-driven • Comfortable working independently • Strong at testing and optimization • Curious and proactive • Detail-oriented • Focused on measurable business outcomes You understand that successful cold email is about delivering qualified opportunities—not simply sending a high volume of emails. ________________________________________ Bonus Qualifications Experience marketing to one or more of these industries: • Manufacturing • Construction • Professional services • Healthcare • Multi-location businesses • Small and medium-sized businesses (SMBs) Experience selling: • Digital products • Online training • Business software • Consulting services • Executive education ________________________________________ Please Include With Your Application 1. A brief summary of your cold email experience. 2. The platforms you have used. 3. Examples of campaigns you have managed. 4. Performance metrics you achieved (open rates, reply rates, meetings, conversions, revenue generated). 5. One example of a cold email sequence you wrote. 6. What industries you have had the most success targeting. 7. Your availability. 8. Your hourly rate or monthly retainer. 9. Whether you prefer fixed-fee or performance-based compensation. ________________________________________ Important We are looking for a long-term partner who wants to help build and continuously improve a scalable outbound sales engine. If you're excited about using strategy, AI, data, and testing to generate real business growth, we'd love to hear from you.