SEO Specialist

SEO & Local Search Specialist The Law Office of Yohana Saucedo, P.C. Remote – United States (Long-Term Contract Opportunity) About Us The Law Office of Yohana Saucedo, P.C. is a growing immigration law firm dedicated to helping individuals and families navigate the U.S. immigration system with professionalism, compassion, and integrity. As we continue to expand, we are seeking a data-driven SEO & Local Search Specialist to strengthen our organic search presence, improve website performance, and support long-term digital growth through ethical, compliant, and results-focused SEO strategies. We are committed to ethical digital marketing practices and sustainable growth through high-quality content, technical optimization, and exceptional client service. Position Summary The SEO & Local Search Specialist will be responsible for planning, implementing, and optimizing the firm's SEO strategy to improve organic search visibility, website performance, and local search presence. The ideal candidate is analytical, proactive, and experienced in technical SEO, content optimization, local SEO, and performance reporting. This role requires a strong understanding of search engine best practices and the ability to make data-driven recommendations that contribute to the firm's long-term marketing objectives. Key Responsibilities Search Engine Optimization (SEO) Develop and execute SEO strategies to improve organic search visibility and website performance. Conduct keyword research, search intent analysis, and competitor research. Optimize website content, metadata, internal linking, and site structure. Identify technical SEO opportunities and collaborate with web developers when needed. Monitor website health, indexing, crawl performance, and search rankings. Collaborate with content creators to develop SEO-optimized content aligned with Google's Helpful Content Guidelines. Recommend new content opportunities based on keyword research and user intent. Local SEO Manage and optimize the firm's Google Business Profile. Ensure business information, services, hours, and locations remain accurate and consistent across online directories. Publish business updates through approved Google Business Profile features. Monitor local search performance and identify opportunities to improve visibility. Help maintain an accurate and engaging online business presence while complying with Google Business Profile policies and industry best practices. Analytics & Performance Reporting Track, analyze, and report SEO performance, including: Organic traffic trends Keyword ranking performance Local search visibility Website engagement metrics Conversion metrics Cost per lead (when applicable) Marketing attribution data Prepare a weekly performance report that includes insights, trends, and actionable recommendations to improve SEO performance and website effectiveness. Marketing Analytics & Optimization Collaborate with the marketing and operations teams to maintain accurate marketing attribution and reporting. Analyze user behavior and website performance to identify optimization opportunities. Support initiatives that improve website usability and conversion performance. Provide data-driven recommendations that support strategic business growth. Qualifications Required Minimum of 2 years of professional SEO experience. Demonstrated experience implementing SEO strategies that improve organic search performance and website visibility. Experience managing Local SEO and Google Business Profile. Proficiency with: Google Analytics Google Search Console SEMrush, Ahrefs, or equivalent SEO platforms Experience preparing SEO performance reports and analyzing marketing metrics. Strong analytical, organizational, and communication skills. Ability to manage projects independently and prioritize multiple initiatives. Preferred Experience working with law firms, professional service businesses, or regulated industries. Bilingual (English/Spanish). Experience collaborating with web developers, content creators, and digital marketing vendors. Familiarity with WordPress and basic HTML/CSS is a plus. Compliance & Ethical Marketing All SEO activities must comply with Google's Search Essentials, Google Business Profile policies, search engine best practices, and applicable platform policies. The Law Office of Yohana Saucedo, P.C. is committed exclusively to ethical ("white hat") SEO practices. We do not engage in deceptive marketing, fake reviews, artificial engagement, keyword stuffing, link schemes, or any practices intended to manipulate search rankings or online reputation. Compensation Starting at $2,200 per month, depending on experience and qualifications. Contract Type Long-Term Remote Contract Opportunity Why Join Us? Make a meaningful impact by helping immigrant families build better futures. Join a collaborative, supportive, and mission-driven team. Work on long-term SEO initiatives with measurable business impact. Opportunity to contribute directly to the firm's continued growth. Ongoing collaboration with leadership and opportunities for professional development. The Law Office of Yohana Saucedo, P.C. is an equal opportunity employer. We value professionalism, integrity, collaboration, accountability, and measurable results. We are seeking an SEO professional who shares our commitment to ethical digital marketing, continuous improvement, and long-term growth.