SEO & AEO Strategist

**SEO & AEO Strategist** **The role** As Lead SEO & AEO Strategist, you bring a strong SEO background with a deep understanding of AEO and you're the person who raises the analytical bar for the whole team. You are the analytical expert of the team and the voice everyone lean on to make sense of how they show up in AI prompts. You deeply understand our data, reading what's moving and why, and create an actionable plan of recommendations we can act on. You also set the standard for how the rest of the team reads the data and advises clients: mentoring analysts, building the playbooks others run on, and turning your judgment into something we can scale. This is a hands-on, data-first, client-facing role with a clear enablement mandate: you supply the analytical judgment, you deliver it as strategy, and you teach others to do the same. What you'll do Get our brand and clients up and running. Onboarding and get us and clients to value fast, so their accounts are working hard for them from week one. Read the data, find the signal. Analyze how client brands surface across AI answer engines. Identify citation gaps, ranking shifts, and the content patterns that move Share-of-Prompt and our other visibility metrics. Lead working sessions where you take a client's growth and brand goals and map them to a concrete AEO plan, then push on the parts that will move the needle most. Deliver insights and recommendations. Produce the briefs, performance reviews, and optimization plans clients rely on. Translate complex visibility data into clear narratives for both technical and executive audiences. Set the standard and level up the team. Mentor and train others on how to read the data, run a client session, and turn a messy dataset into a recommendation that lands. Define the analytical methods and quality bar others work to, and bring newer team members up to speed on AEO fast. Build the playbooks. Turn your judgment into reusable assets, including analytical frameworks, content playbooks, session templates, and ways of measuring what's working, so the pod's best thinking scales beyond any one person. Support Fix Pack work. Help diagnose what needs fixing and validate that deployed Fix Packs are moving the metrics they should. Flag the exceptions and opportunities that need the team's attention. Work shoulder to shoulder with the pod. Give the Partners and the wider pod the analytical inputs they need: the right numbers, the right context, the right recommended next move. Track the category. Stay current on AEO / SEO developments and how AI answer engines are evolving, so our recommendations stay ahead of a landscape that is constantly shifting. What you need to know (SEO / AEO) This is the foundation of the role. You should already think in terms of how brands earn visibility in AI answers, not just traditional search rankings, and be able to explain that thinking to others. SEO foundations. Solid, hands-on fundamentals: keyword and content strategy, structured data, site architecture, and organic performance analysis, with growing expertise in AI search. Metrics literacy. Comfort reasoning about visibility and performance metrics: reading a shift and understanding what it implies. Category awareness. Familiarity with the AI-visibility tooling landscape, or genuine eagerness to get up to speed fast. What you bring Advisory instinct. You're at ease guiding clients, walking them through a recommendation, and making a technical idea land for a marketing or brand team in plain language. A teaching mindset. You like making other people better at their craft. You can break down how you reached a conclusion, give useful feedback, and turn your own instincts into repeatable methods. Data fluency. Comfortable working with data to find signals. You don't just report numbers, you interpret them. Prompt literacy. Familiarity with prompt engineering and LLM behavior, enough to work effectively inside agent workflows and reason about their outputs. Storytelling. Strong written and verbal communication. You can turn a messy dataset into a clear recommendation for a stakeholder who has thirty seconds. Organized under load. Proven ability to juggle multiple accounts and deadlines without dropping quality. Detail obsessed. Every lift, every point of impact piques your curiosity. Resourceful and proactive. A self-starter who finds creative solutions, adapts quickly, and is comfortable navigating ambiguity and learning new tools. Who you likely are * 4+ years of hands-on SEO or organic-growth work behind you. Agency pedigree is a plus or a comparable data-heavy, client-facing role at a SaaS or AI company. * Someone with an SEO or digital-marketing background who is leaning hard into AI search, or a sharp analyst who's genuinely excited about the AEO category. * Confident on a client call, in a working session, or in a written recommendation, and used to high-touch accounts. * Someone others naturally come to for answers. You've informally or formally mentored, trained, or set the bar for teammates before. * A craftsperson who takes pride in the details while keeping the big picture in mind. * Looking for a role with a clear growth path toward deeper technical and team leadership. 
 Bonus points * You've built reusable things for clients or teams before: playbooks, content frameworks, onboarding material, or ways to measure what's working. * You've worked with enterprise or other high-touch accounts. * You've operated inside a fast-moving, startup.