Senior Marketing Analytics Consultant (GA4, GTM & Looker Studio)

Project Overview We are seeking a senior marketing analytics consultant for a one-time project to audit, fix, validate, and document the analytics infrastructure for our growing online education company. We sell state-approved online boating safety courses through a WordPress/LearnDash website and rely heavily on accurate marketing data to make business decisions. Our website and tracking infrastructure already exist. We are not looking for a web developer or general digital marketer. We are looking for a senior analytics specialist with deep expertise in GA4, GTM, marketing attribution, ecommerce tracking, and executive reporting. Our objective is simple: By the end of this project, we want complete confidence that our marketing data is accurate enough to confidently scale advertising spend and make business decisions. Current Tech Stack WordPress LearnDash WooCommerce Stripe Google Analytics 4 (GA4) Google Tag Manager (GTM) Google Ads Looker Studio GitHub What Success Looks Like At the conclusion of this project we should be able to confidently answer questions such as: How many purchases came from Google Ads? Is our ROAS accurate? What is our true CAC? Does Stripe revenue reconcile with GA4 and Looker Studio? Can we confidently increase advertising spend knowing our data is accurate? Can leadership rely on our dashboard for day-to-day decision making? We value clean, maintainable implementations over clever but fragile solutions. Phase 1 – Analytics Audit Review and audit: Google Analytics 4 implementation Google Tag Manager Google Ads conversion tracking Ecommerce tracking Funnel tracking Attribution across traffic sources Looker Studio calculations Identify: Duplicate events Missing events Incorrect calculations Attribution issues Tracking inconsistencies Data quality concerns Recommendations for improvement Phase 2 – Fix Tracking Issues Correct any issues discovered during the audit, including: GA4 event configuration GTM implementation Ecommerce tracking Funnel tracking Google Ads conversion tracking Attribution ROAS calculations CAC calculations Conversion rate calculations Our preference is to use GA4 as the primary analytics source whenever appropriate, with Stripe serving as the financial validation source. Phase 3 – Validate the Data Once fixes are complete, validate the implementation using real transactions. We want purchase data to reconcile consistently across: Stripe Google Analytics 4 Google Ads Looker Studio Our goal is that a completed purchase is accurately reflected across all reporting platforms. Phase 4 – Executive Dashboard Build a clean, professional executive dashboard that leadership can use every day. Include, at minimum: Users Sessions Traffic sources Course views Registrations Checkout starts Purchases Revenue Conversion rates ROAS CAC Revenue by traffic source Revenue by state If there are additional KPIs you believe would improve executive decision-making, we'd appreciate your recommendations. Phase 5 – Documentation & Handoff Provide: Documentation explaining the tracking implementation Documentation explaining dashboard calculations Documentation of any custom logic A recorded walkthrough or live handoff session Recommendations for maintaining the system going forward Required Experience Please apply only if you have significant experience with: Google Analytics 4 Google Tag Manager Looker Studio Ecommerce analytics Marketing attribution Conversion tracking Google Ads WordPress Preferred: BigQuery SQL Stripe integrations Server-side GTM / server-side tracking Project Details Project Type: Hourly Expected Rate: $75–125/hour (exceptional candidates outside this range will still be considered) Expected Engagement: Approximately 20–40 hours, depending on findings during the audit We understand the exact scope cannot be determined until the analytics system has been reviewed. Please include your estimated hours and any assumptions behind your estimate. No work beyond the agreed scope should be completed without approval. To Apply Please begin your proposal with the phrase: "Data integrity first." Then include: Examples of GA4 implementations you have audited or repaired. Examples of executive dashboards you have built. Experience with ecommerce businesses. Experience reconciling GA4 with Stripe (or another payment processor). A brief explanation of how you would diagnose inconsistent marketing data. What are the first five things you would audit in an existing GA4/GTM implementation, and why?