Senior Meta Media Buyer / Performance Growth Lead - 8 Figure Fitness Brand

Infinity Hoop is an 8-figure Shopify fitness brand looking for an experienced Meta media buyer to help scale paid acquisition profitably. This is not a beginner role. We want someone who has successfully managed Meta ads for DTC Shopify brands and can show proven results. You should understand the full growth system, including: Creative testing Offer testing Scaling strategy Budget allocation CPA, MER, AOV, CVR, profitability Funnel and landing page performance Attribution and reporting We're looking for a performance operator who can identify what's limiting growth and recommend solutions. Responsibilities; - Manage and optimize Meta ad campaigns - Scale winning campaigns profitably - Monitor key metrics (CPA, ROAS, MER, AOV, CVR, profitability) - Develop and improve creative testing systems - Work closely with the creative team on new concepts and feedback - Identify performance issues and growth opportunities - Provide clear reporting and recommendations Requirements: - Proven Meta ads experience for DTC Shopify brands - Experience scaling physical product brands - Strong understanding of direct-response creative - Experience with creative testing and fatigue management - Strong analytical and communication skills - Ability to work EST hours and attend weekly Monday meetings - Fluent English MUST HAVE - Experience in fitness & wellness brands. Not a Fit If You're a beginner You've only managed small budgets You can't provide proof of results You only focus on platform ROAS You lack DTC e-commerce experience Important: Start your application with the word: green Applications missing either requirement will be ignored.