Senior Meta Media Buyer — High-Ticket Funnels (US-Based)

About us We run a premium financial publishing brand (think Motley Fool meets private markets) alongside a SaaS-style membership product. Paid acquisition on Meta is scaling fast, and we need a sharp media buyer to own it end to end. What you'll run Two funnels, both live and spending: Webinar funnel: Meta ads → registration → twice-weekly live webinars → backend offer VSL funnel: Meta ads → VSL/lead magnet → call booking (iClosed) → sales team closes What you need to be expert at Targeting: Audience research, lookalikes, broad vs. interest stacking, Advantage+ — you know when each wins and why. Auditing: You can open an ad account and within an hour tell us what's bleeding money and what to scale. Tracking & tagging: Pixel, CAPI, GTM, UTMs, offline conversion uploads. If attribution is broken, you fix it before touching spend. Creative testing: Structured frameworks, not spray-and-pray. You read hook rates, hold rates, and CPM signals fluently. ROAS accountability: You optimize to booked calls and revenue — not clicks and CPLs. You're a fit if you Have 3+ years buying Meta ads for info/publishing, financial newsletters, coaching, or high-ticket webinar/VSL funnels Have managed $50K+/month in spend with documented ROAS Speak CAC, AOV, LTV, and cost-per-booked-call fluently Are proactive — you flag problems before they show up in the P&L You're NOT a fit if you Have ecom-only experience Need creative handed to you with zero strategic input Report vanity metrics To apply, send: Two funnels you've scaled, with numbers — spend, ROAS, and cost per booked call or webinar registrant A 3-sentence example of an audit finding you caught that others missed Your monthly rate or % of spend structure We move fast. The right candidate starts within a week.