Senior Klaviyo Expert - Retention Lead (Email + SMS) for US DTC Health Brand

Hiring a senior retention marketer (individual or agency) to own email + SMS end-to-end for a fast-scaling US DTC health brand. Two products, two distinct customer profiles, both running primarily on Klaviyo. Acquisition is already strong - scaling at $30–50k/day on Meta - and we now need a retention operator who can build the LTV side of the business properly. This isn't a "send a weekly newsletter" engagement. It's a full retention build-out. What you'll own: — Klaviyo end-to-end: flow design, campaign calendar, scheduling, automation logic — Segmentation by product and behavior (two SKUs, two different audiences, distinct buyer psychology) — Subscriber list health, list cleaning, profile hygiene — Deliverability — diagnose current issues and fix them — SMS strategy alongside email (full omnichannel retention) — Retention system for new subscribers from day one — Weekly performance analysis tied to revenue contribution — Copy, design, and build — whether in-house with you or with your team Must already be strong at: — Klaviyo at expert level — flows, segmentation, deliverability, advanced conditional logic — DTC ecom retention specifically — not B2B, not info products, not service businesses — Both email AND SMS retention strategy — Diagnostic thinking — can audit an account, identify what's broken, fix it — DR-style email copy that drives clicks, not just opens — Design that looks on-brand, not Mailchimp-templated Non-negotiables: — Senior level only — this is not a learning role — Proven DTC track record with named accounts or case studies — Reliable weekly cadence and proactive communication — Comfortable owning revenue numbers, not just open rates Engagement: Open to individuals or small agencies — whoever can credibly deliver the full A-to-Z scope. Long-term partnership, not a one-off project. Compensation: Monthly retainer in the $1,500–$2,000 range based on scope and team setup, with performance bonus available on revenue lift. To apply, send: - One DTC brand whose retention you've owned or significantly improved - One before/after metric you're proud of (revenue attribution, deliverability, flow conversion — your pick) - Your typical engagement model and what's in-scope — Suraj