Shopify Conversion Tracking Cleanup. Remove Duplicate Meta Pixel, Fix CAPI Dedup, GA4 & Theme HTML

Posted 2 weeks ago

Worldwide

Summary

We need a focused tracking cleanup on Shopify store. We've already located most of the issues in the code — exact locations below. Please fix all of these in one pass and verify before closing. The goal is a single, clean source for each tracking platform. CONTEXT: There are two Meta pixels firing. 569589532263105 is our correct pixel (native Shopify Facebook & Instagram channel + Conversions API) and must be preserved. 582083487301952 is a rogue hardcoded pixel that must be removed. 1. REMOVE THE ROGUE META PIXEL (582) — location confirmed. 2. FIX THE PURCHASE DEDUPLICATION FAILURE — culprit is NOT in theme.liquid. Meta Pixel Helper shows the Purchase event for pixel 569 firing via "Setup method: Manual," with an event_id that does not match the native Conversions API Purchase event — so purchases are not deduplicated (Events Manager: dedup "not meeting best practices"; browser vs server counts don't reconcile). This manual Purchase is NOT in theme.liquid. Please check Settings → Customer events (custom pixels) and the GTM container GTM-5XRCSB3, find the manual 569 Purchase, and remove it. The native Shopify Facebook & Instagram channel should be the SINGLE source for pixel 569 — firing both browser and CAPI events that share a common event_id (the Shopify order ID) and pass the dynamic order total as value. 3. CONSOLIDATE GA4 TO KILL THE DUPLICATE "Purchase2" EVENT. GA4 (G-S23CSXWE1M) is hardcoded via gtag in theme.liquid AND is likely also configured inside GTM-5XRCSB3 (and possibly Shopify's native GA integration). Multiple GA4 sources are producing a duplicate purchase event ("Purchase2") with inflated revenue in GA4. Please consolidate GA4 to a single source so only one correct purchase event is recorded. 4. FIX BROKEN THEME HTML. The theme editor reports "Broken HTML detected in your theme's code." In theme.liquid there is a malformed token.. Please correct it and resolve any other broken HTML so the warning clears. DO NOT TOUCH (preserve): - Pixel 569589532263105 and the native Shopify Facebook & Instagram channel / Conversions API connection. - The Google Ads tag AW-11104961616 (leave it; we'll review Google-side tracking separately). LOWER PRIORITY CLEANUP (only if quick): there are two facebook-domain-verification meta tags and two Microsoft/Bing tags hardcoded in theme.liquid; these can be rationalized but are not urgent. VERIFY BEFORE CLOSING: - Meta Pixel Helper on the live site: only ONE pixel (569) fires; the rogue 582 is gone. - Meta Test Events: Purchase shows as deduplicated with a correct, varying value. - Meta Events Manager: deduplication status improves over the following 24–72h. - GA4: a single purchase event; no Purchase2. - Theme editor: the broken-HTML warning is cleared. - Checkout and order tracking still function end to end.

  • $300.00

    Fixed-price
  • Expert
    Experience Level
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
Shopify
HTML
Activity on this job
  • Proposals:20 to 50
  • Last viewed by client:2 weeks ago
  • Hires:
    1
  • Interviewing:
    6
  • Invites sent:
    7
  • Unanswered invites:
    1
About the client
Member since Mar 5, 2022
  • United States
    New Canaan8:56 AM
  • $343 total spent
    2 hires, 0 active
  • 3 hours
  • Finance & Accounting
    Small company (2-9 people)

Explore similar jobs on Upwork

Ecommerce exicutiveFixed-price‐ Posted 3 weeks ago
Amazon Seller Central
Shopify
Shopify Lead Magnet IntegrationFixed-price‐ Posted 3 weeks ago
Shopify
HTML
Shopify Templates
JavaScript

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo