Shopify Website Optimization & Growth Specialist

Dad to the Bone Apparel is a growing Shopify clothing brand focused on funny, patriotic, hardworking, and family-inspired apparel for dads. We're looking for someone who can improve our website, increase conversions, improve SEO, and help create a long-term traffic strategy. This is not just a design project—we want someone who understands how to grow an e-commerce brand. Responsibilities Audit our Shopify store and identify opportunities for improvement Improve homepage layout and product pages Optimize navigation and collections Improve product descriptions for SEO and conversions Increase website speed where possible Optimize mobile shopping experience Improve trust and credibility throughout the site Set up better email capture and customer flows Recommend upsells and cross-sells Improve search engine rankings (SEO) Review analytics and identify bottlenecks Develop a practical strategy for increasing qualified traffic Required Experience Please apply only if you have experience with: Shopify E-commerce conversion optimization SEO Google Analytics Shopify apps Email marketing (Klaviyo preferred) UX/UI for online stores Experience growing apparel brands is a major plus. When Applying Please include: Links to 3 Shopify stores you've improved. What measurable results you achieved. What you would change first on our website. Your hourly rate or fixed-price proposal. Your favorite Shopify app and why. Goal We're looking for a long-term partner who can help grow our brand, increase sales, and build a stronger customer experience—not someone who simply changes colors or fonts.