Shopify + Klaviyo CRM Specialist — E-commerce Lifecycle & Retention

Scope of work: • Full Klaviyo implementation and integration with Shopify (we are starting from zero — no flows currently exist) • Build core lifecycle flows: welcome series, abandoned cart, post-purchase onboarding, win-back/re-engagement for lapsed customers • Build a dedicated upsell sequence targeting existing device owners to convert them to our 24/7 professional monitoring subscription (currently ~10% attach rate — this is our single highest-priority campaign) • Segment our 11,000+ customer database meaningfully (purchase date, product type, monitoring status, engagement level, etc.) • Set up reporting so we can see attach rate, revenue per flow, and list health over time • Ongoing optimization based on performance data, not just initial setup