Social Media & Brand Launch Specialist for Premium Baby Care Brand

Social Media & Brand Launch Specialist – Premium Baby Care Brand (Cayman Islands) About Sleepy: Sleepy is a premium baby care brand launching in the Cayman Islands. We provide parents with high-quality European diapers, ultra-sensitive wipes, training pants, and baby care essentials delivered directly to their homes or workplaces. Our brand is built around three core principles: • Premium Quality • Convenience for Busy Parents • Flexible Delivery & Care Plans We are positioning Sleepy as a modern, trusted, premium alternative to traditional retail shopping. Rather than parents making emergency trips to stores, Sleepy delivers essential baby care products directly to their door. Our website is currently being finalized, inventory is in transit, and we are looking for the right person to help build our social media presence and launch strategy before we officially go live. What We Need: We are looking for an experienced Social Media & Brand Launch Specialist who can help establish the marketing foundation for Sleepy. This is more than simply posting content. We need someone who understands how to launch a consumer brand, build trust with parents, create engaging content, and develop a cohesive visual identity that reflects a premium baby care experience. The ideal candidate should be capable of both strategic planning and content execution. Responsibilities: Brand Positioning & Strategy • Review our current brand direction and provide recommendations • Help refine our social media messaging and brand voice • Create a launch roadmap and content strategy • Develop audience personas and customer messaging • Identify opportunities to position Sleepy as the premium baby care option in the Cayman Islands Social Media Setup & Growth Platforms: • Instagram • Facebook • TikTok Responsibilities include: • Profile optimization • Content planning • Organic growth strategy • Community engagement recommendations • Hashtag and keyword strategy • Content calendar creation Content Creation Create a clean, modern, premium visual aesthetic consistent with our brand. Examples include: • Educational posts • Product feature posts • Parent-focused content • Lifestyle content • Reels • TikTok concepts • Stories • Carousel posts • Launch countdown content The visual style should feel: • Premium • Modern • Trustworthy • Clean • Minimalist • Parent-focused We are not looking for loud, flashy, discount-style marketing. Pre-Launch Campaign We would like assistance creating a structured "Coming Soon" campaign that builds anticipation before launch. This may include: • Countdown content • Product education • Brand introduction • Parent pain-point content • Convenience-focused messaging • Behind-the-scenes content • Launch announcements Local Market Understanding Although applicants may be located anywhere in the world, we are looking for someone who can understand and market effectively to a small, close-knit island community. An understanding of local-parent purchasing behavior, convenience-based marketing, and community-driven growth strategies is highly desirable. Deliverables: We are open to recommendations, but ideally would like: • Social media launch strategy • Brand positioning recommendations • Content calendar • Canva templates • Instagram post designs • Story templates • Reel/TikTok concepts • Growth recommendations • Influencer partnership recommendations • Community outreach recommendations • Initial launch campaign concepts Real Experience We strongly prefer candidates with experience in: • Baby brands • Parenting brands • Wellness brands • Consumer packaged goods (CPG) • Premium lifestyle brands • Direct-to-consumer (DTC) brands • E-commerce businesses Experience launching a new brand from scratch is highly valued. To Apply: Please answer all screening questions and include relevant portfolio links. Candidates with experience launching premium consumer, parenting, wellness, or DTC brands will be given preference. We are looking for a long-term partner who can help build Sleepy into the leading premium baby care brand in the Cayman Islands.