Social Media Campaign Coordinator

Tzu Chi USA is seeking a highly organized, creative, and strategic Social Media Campaign Coordinator to support a statewide emergency preparedness initiative in partnership with Listos California. This grant-funded project focuses on helping California's most vulnerable communities prepare for emergencies—including wildfires, earthquakes, extreme heat, flooding, severe storms, power outages, and other California-specific hazards. The campaign will expand emergency preparedness outreach to California's diverse Asian American communities through culturally relevant digital communications. The ideal candidate will serve as the primary liaison between multiple internal teams, ensuring campaign objectives are translated into engaging social media content while meeting grant deliverables, reporting requirements, and performance goals. Project Duration: Approximately 18–19 months Primary Responsibilities Campaign Strategy & Coordination --Serve as the primary liaison between the Tzu Chi USA Social Media team and the Listos California grant team. --Coordinate campaign objectives, timelines, deliverables, approvals, and communication across departments. --Maintain organized project schedules, editorial calendars, asset tracking, and documentation. --Ensure campaign content aligns with grant objectives, messaging guidelines, branding standards, and deadlines. Social Media Strategy --Develop creative campaign concepts and content strategies that promote emergency preparedness while reflecting Tzu Chi USA's compassionate mission and Listos California's public safety goals. --Plan content across multiple social media platforms (Facebook, Instagram, X, LinkedIn, YouTube, etc.). --Recommend seasonal and hazard-specific campaigns based on California emergency risks. Create content calendars aligned with emergency preparedness awareness months and current events when appropriate. Creative Direction --Develop creative briefs and campaign direction for the design team. Coordinate graphics, video, animations, infographics, and other digital assets. --Ensure visual consistency across all campaign materials. Review creative assets for messaging accuracy and grant compliance before publication. Cross-Department Collaboration --Work closely with the Web Team to support campaign landing pages, resource updates, calls-to-action, and user experience. --Coordinate with communications, marketing, design, video production, translation, and community outreach teams as needed. --Assist with multilingual content coordination where applicable. Research & Content Development --Conduct ongoing research on: California emergency preparedness *Wildfires *Earthquakes *Extreme heat *Flooding *Power outages *Air quality *Public health emergencies *Vulnerable populations *Government preparedness recommendations (Cal OES, FEMA, Ready.gov, CDC, etc.) --Translate research into engaging, accessible, and culturally relevant digital content. --Identify emerging trends, seasonal preparedness topics, and opportunities for timely messaging. Analytics & Performance Reporting --Monitor campaign performance across social media and digital platforms. --Track KPIs and grant performance metrics, including: *Reach *Impressions *Engagement *Click-through rate *Video performance *Audience growth *Website traffic *Resource downloads --Prepare monthly analytics reports with insights and recommendations. --Adjust campaign strategy based on performance data. Meetings & Reporting --Participate in recurring planning meetings with project stakeholders. --Present campaign updates and performance reports. --Assist in preparing grant reports and documenting campaign outcomes. --Maintain organized records for grant compliance and evaluation. Newsletter & Digital Communications (as needed) --Coordinate or develop newsletter content supporting campaign initiatives. --Collaborate on email campaigns and digital outreach efforts. --Ensure messaging aligns across social media, newsletters, and web platforms. Preferred Qualifications --Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field (or equivalent professional experience). --2–4 years of experience managing social media campaigns or digital communications. --Strong understanding of content strategy across major social media platforms. --Experience coordinating cross-functional creative projects. --Excellent project management and organizational skills. --Strong writing, editing, and storytelling abilities. --Experience interpreting analytics and creating performance reports. --Familiarity with Meta Business Suite, Google Analytics, and social media analytics tools. --Ability to manage multiple deadlines in a collaborative environment. --Knowledge of nonprofit communications, public education campaigns, or grant-funded initiatives is preferred. Preferred Skills --Social media campaign strategy --Content planning and editorial calendar management --Project coordination --Digital marketing analytics --Creative briefing and design collaboration --Copywriting and content editing --Public education messaging --Research and fact-checking --Presentation and reporting --Time management and organization --Cross-functional collaboration --Attention to detail Bonus Qualifications --Experience with emergency preparedness, disaster response, public health, or community resilience campaigns. --Familiarity with California emergency preparedness resources and agencies (Cal OES, Listos California, FEMA, Ready.gov). --Experience creating multilingual or culturally responsive communications. --Basic understanding of SEO and website content strategy. --Experience with email marketing platforms (e.g., Mailchimp, Constant Contact). --Familiarity with Adobe Creative Suite, Canva, or Figma. --Experience working with nonprofit organizations or government-funded grants.