Social Media Growth Marketer — Subscription Newsletter (IG/TikTok/Pinterest)

What makes us different: Premium members get 5 validated deals a day from their home city. Free members get a weekly recap every Monday with 4-6 of the best deals from their city over the past week. Every deal is checked by a real person, not just an algorithm. We’re often finding deals about two days before bigger players like Going, Dollar Flight Club, and Thrifty Traveler post them. We’ve built a strong product — marketing has been the weak link, and that’s what I’m fixing now. What I need: a strategy to drive top-of-funnel traffic (free signups) that feeds our premium tier ($5/mo or $36/yr). Paid social (Instagram/TikTok/Pinterest) is the priority channel, but open to your recommendation. Budget: $500-600/month to start (covering both your management fee and ad spend), with room to grow toward $1,000/month as we see signups and premium conversions. If interested, send me: relevant experience with subscription/newsletter products, how you’d approach the first 30 days, and your proposed rate/budget split.