Social Media Manager — Psychiatric Practice (AI-Assisted, Patient Acquisition Focus)

Scope: • 3 posts per week on Instagram • Repurpose and adapt content for LinkedIn • Write all captions, carousel copy, and Reel scripts — founder records videos, you handle everything else • Manage scheduling and basic community engagement (comments, DMs) • Deliver content calendar weekly, in advance — no exceptions • Brief monthly performance report focused on inquiry attribution, not vanity metrics What we’re looking for: • Experience with medical, wellness, or professional services brands • Actively uses AI tools (ChatGPT, Claude, Jasper, etc.) in your content workflow • Understands patient acquisition and conversion — not just aesthetics • Proactive communicator — missed deliverables and slow responses are dealbreakers • Knows Instagram caption SEO, conversion CTAs, and what actually drives DMs in 2026 • Can work independently with minimal back-and-forth What you’ll receive: • Complete brand kit, voice guidelines, and a detailed content strategy document ready to hand off • Six content pillars, 90-day roadmap, and competitor analysis already built • Direct access to the founder for approvals • $400/month, ongoing To apply: Share 2-3 examples of medical or wellness brand accounts you’ve managed. Briefly describe how you use AI in your content workflow. And tell me one specific thing you’d change about the Instagram feed at onwardhw.com .