Social Media Manager

Social Media Manager Location: Remote (Eastern Time) Employment Type: Full-Time Company: VIGO Industries About VIGO VIGO Industries is a leading kitchen and bath brand known for innovative design, premium products, and a strong commitment to customer experience. We are seeking a highly organized, creative, and results-driven Social Media Manager to take ownership of our social media presence and drive audience growth, engagement, and brand awareness. Position Overview The Social Media Manager will be responsible for the day-to-day management, execution, and performance of VIGO's social media channels. This is a hands-on role that requires both creative content development and operational execution. The ideal candidate is proactive, data-driven, highly responsive, and comfortable managing multiple priorities while maintaining a consistent brand presence across platforms. Key Responsibilities Content Strategy & Execution • Create, manage, and publish 16–20 content pieces per month • Develop and maintain social media content calendars • Coordinate content planning aligned with marketing initiatives, product launches, and seasonal campaigns • Research trends and identify relevant content opportunities • Ensure all content aligns with brand standards and messaging Social Media Management • Manage daily activity across Instagram, Facebook, TikTok, Pinterest, LinkedIn, and other relevant platforms • Schedule and publish content according to approved calendars • Maintain consistent brand presence through posts, stories, and community engagement • Monitor platform activity, notifications, and account health Community Management • Respond to comments, direct messages, and customer inquiries in a timely manner • Engage with followers and relevant communities to support audience growth • Monitor audience sentiment and escalate customer concerns when necessary • Ensure no inbound engagement opportunities are missed Influencer & Ambassador Programs • Identify, recruit, and manage influencer and brand ambassador relationships • Coordinate collaborations, content submissions, and campaign deliverables • Maintain ongoing communication and follow-up with partners • Track collaboration performance and opportunities Performance & Reporting • Track and report key social media metrics, including: o Reach o Engagement o Follower growth o Content performance o Collaboration outcomes • Analyze performance trends and provide recommendations for improvement • Identify opportunities to increase engagement and audience growth Competitive Analysis • Monitor competitor activity and industry trends • Provide recommendations based on market insights and best practices • Identify emerging content formats and opportunities Qualifications • 3+ years of social media management experience • Experience managing business social media accounts with measurable results • Strong content creation and copywriting skills • Experience with Instagram, Facebook, TikTok, Pinterest, and LinkedIn • Knowledge of social media analytics and reporting • Experience working with influencers, creators, or brand ambassadors • Strong organizational and project management skills • Excellent communication and follow-up abilities • Ability to work independently and take ownership of results Preferred Qualifications • Experience in consumer products, home improvement, kitchen & bath, lifestyle, or e-commerce brands • Basic graphic design and video editing experience • Familiarity with design tools • Experience using social media scheduling and analytics platforms What Success Looks Like • Consistent delivery of high-quality content • Increased audience engagement and follower growth • Timely responses to community interactions • Successful influencer and ambassador partnerships • Measurable improvement in social media performance metrics • Strong ownership, accountability, and proactive execution