Social Media Content Creator

Roberta’s is partnering with Lexus to create a series of **social-first videos and photo content** featuring a custom-wrapped Lexus integrated naturally into the world of Roberta’s. Rather than traditional branded content, the goal is to create **fun, personality-driven social content that feels distinctly Roberta’s**—casual, playful, culturally relevant, and entertaining enough to stand on its own. Content concepts will use the Lexus as a vehicle (literally) to connect Roberta’s with the chefs, restaurants, artists, DJs, neighborhoods, and personalities that make up our community. **Potential concepts include:** * **Pizza Drop Off:** Follow the Lexus around NYC as we surprise friends, restaurants, and collaborators with Roberta’s pizza. * **Roberta’s Ride Along:** Pick up a chef, artist, DJ, or collaborator for a quick, intentionally unserious interview on the way to Roberta’s. * **Car Wash:** A playful, highly visual car wash featuring Roberta’s staff, collaborators, or an unexpected local partner. **Deliverables:** Short-form vertical video for Instagram Reels, supporting photography, and B-roll that can be repurposed across Roberta’s social channels.