Technical Setup & Social Media Publishing Manager for Emerging Trademarked Brand

WHO SHOULD APPLY This opportunity is best suited for a freelancer who is comfortable with both business infrastructure and social media publishing. Phase 1 requires experience with: • Squarespace website setup and management • Microsoft 365 email implementation and configuration • Domain management, redirects and related settings • Windows PC and iPhone email integration • Secure credential management, including 1Password • Social media account setup, validation and organization Phase 2 focuses on: • Multi-platform content publishing • Social media workflow management • Content formatting and scheduling • Basic image and video preparation • Long-term brand awareness initiatives Applicants with experience in both areas are strongly preferred. OVERVIEW Qwonky® LLC is a newly established company with a registered trademark built around a simple idea: Qwonky is a new word used to describe observations, situations, coincidences, behaviors, designs, objects and activities that seem unusual, unexpected, ironic, amusing, confusing or simply "off." Primary Brand Line: Something's off? Call it Qwonky. The long-term objective is to create awareness, recognition and adoption of the word "Qwonky" so people naturally use it when they encounter something unusual, ironic, humorous, unexpected or slightly off. This project is somewhat unusual because the goal is not to promote a person, product, service or lifestyle. The goal is to introduce and encourage adoption of a new word. QWONKY WORD ADOPTION OBJECTIVE The primary objectives are to encourage recognition, adoption and natural use of the word "Qwonky." It is NOT follower accumulation, engagement metrics or influencer-style interaction. Content will help viewers understand that Qwonky is a word used to describe observations, situations, coincidences, behaviors, objects, designs or events that seem unusual, ironic, amusing, confusing, unexpected or simply off. Whenever appropriate, content should reinforce natural usage patterns such as: That's Qwonky. Really Qwonky. A little Qwonky. Seems Qwonky. Something's off? Call it Qwonky. Success is measured by people understanding, recognizing and eventually using the word themselves. SOCIAL MEDIA STRATEGY The strategy is primarily one-way communication. Content will be published to increase awareness, recognition and adoption of the word "Qwonky." While audience growth is welcome, follower accumulation is considered a secondary benefit rather than the primary objective. Over time, an additional objective is to encourage people to submit their own Qwonky observations, photographs, videos, coincidences, situations and discoveries for possible inclusion within the brand. I have little interest in actively following large numbers of accounts, participating in ongoing discussions, responding extensively to comments, or becoming highly engaged in social media conversations unless there is a clear strategic benefit. The objective is to consistently publish content that reinforces the Qwonky brand, encourages adoption of the word, and gradually builds a community of people who recognize and share Qwonky observations.   CONTENT MODEL Most content originates from personal real-world observations, photographs, screenshots, short videos and occasional AI-enhanced content. Content management infrastructure is already established and includes: Organized OneDrive content library Structured content workflow Existing social media accounts Domain registrations Secure credential management through 1Password Content is organized as: 1. Source Materials for Posts 2. Ready To Post 3. In Production 4. Posted I will provide content, concepts, captions and overall brand direction. Content creation is largely complete before it reaches the freelancer. The primary responsibility is preparation, publication, organization and platform management. Creative direction, content approval and final brand decisions remain with Qwonky LLC. PROJECT STRUCTURE Phase 1 - Infrastructure Completion & Platform Readiness Review existing accounts, domain portfolio, website status, workflows and platform readiness. Complete remaining business infrastructure items required to support long-term operation of the Qwonky brand. Current assets include multiple registered Qwonky and QwonkyQween domains, existing social media accounts, organized content libraries and secure credential management through 1Password. Phase 1 tasks will include: Reviewing and validating the existing domain portfolio and recommending an appropriate primary-domain and redirect strategy Establishing and configuring one or more branded Qwonky email accounts Integrating Qwonky email access on both Windows PC and iPhone Validating domain, account and recovery settings Confirming secure credential management through 1Password Reviewing website status and implementing a practical website solution Confirming readiness of all social media platforms Identifying and resolving practical issues that could interfere with ongoing publishing operations Delivering a fully functioning environment ready for Phase 2 Preferred technologies and platforms include: Squarespace for website development and ongoing management Microsoft 365 for branded email and business communications Printful and/or Printify for future print-on-demand merchandise fulfillment Applicants are welcome to recommend alternatives; however, preference will be given to candidates with demonstrated experience using these platforms. The objective is to complete and validate the business infrastructure so Phase 2 publishing operations can proceed efficiently and consistently. Phase 2 - Ongoing Publishing & Brand Awareness Following Phase 1, the anticipated initial engagement is approximately six months of ongoing support involving the scheduling, formatting, optimization and publication of approved content. Current publishing target: Approximately two posts per week Across the five existing social media platforms If successful, this workflow may continue indefinitely as awareness and adoption of the Qwonky brand expands through user-submitted observations, merchandise opportunities, licensing opportunities, sponsorships, affiliate relationships and other forms of monetization. PLATFORMS X Instagram Facebook TikTok YouTube FREELANCER ROLE The role is intended to operate and improve an existing publishing workflow rather than build a social media program from scratch. The freelancer will NOT be responsible for creating the brand, developing the business concept, creating the content strategy or generating content. Primary responsibilities include: Managing platform operations Formatting approved content for each platform Scheduling and publishing content Performing light image and video adjustments when necessary Maintaining posting consistency Maintaining a simple activity log Managing content movement through the publishing workflow Identifying practical opportunities to improve awareness and adoption of the word "Qwonky" Suggesting opportunities to strengthen natural usage of the word within posts and captions Recommending practical improvements to platform performance and visibility COMMUNICATION I do not come from a technical background and prefer straightforward communication without excessive technical terminology. Communication will primarily occur through Upwork messaging. OWNERSHIP All accounts, domains, passwords, content, trademarks, intellectual property and related assets remain the exclusive property of Qwonky LLC. All content created, modified, formatted, edited or published as part of this engagement shall be considered work product owned exclusively by Qwonky LLC. Access will be provided through secure methods, primarily using 1Password. IDEAL CANDIDATE Dependable Organized Security-conscious Comfortable working independently Experienced with multi-platform publishing Interested in a possible long-term relationship Interested in helping build a brand from its early stages into a long-term business Understands the difference between building a brand concept and managing a highly interactive social media personality PLEASE PROVIDE Relevant experience Platforms you support most often Examples of similar work Availability for ongoing support Your preferred workflow How you would approach supporting awareness and adoption of a new word over the next 12 months In one or two sentences, explain how you would help introduce and encourage adoption of a completely new word, such as "Qwonky" PRICING Please provide separate pricing for: Phase 1 - Infrastructure Completion & Platform Readiness Provide a fixed-price proposal broken into logical milestones. Give guidance on time to complete this important foundational work. Phase 2 - Ongoing Publishing & Brand Awareness Provide your preferred monthly pricing for managing approximately two approved posts per week across the five active social media platforms during a six-month period. Please indicate whether your monthly pricing would remain the same for six-month extensions or if you would propose a different structure for longer-term engagements. I am open to recommendations regarding milestone structure, monthly pricing or alternative compensation approaches if you believe they would better support long-term success. Thank you for your interest. Larry Takalo Qwonky® LLC