TikTok Creative Strategist

We are looking for a TikTok-native Creative Strategist to help us build an organic TikTok content engine. We already have Instagram working well, but TikTok needs its own creative language. We do not want someone who simply reposts IG content. This is a strategy and ideation role, not a pure video editing role. The main output is strong TikTok concepts: hooks, scripts, reference videos, trend and format breakdowns, and weekly iteration based on performance. You will work directly with our Head of Marketing. Responsibilities: - Research TikTok trends, formats, creators, sounds, and content patterns relevant to our brand. - Write TikTok-first hooks, scripts, and content concepts. - Provide reference videos and examples for each idea so our team understands the execution. - Adapt proven TikTok formats into original, brand-safe concepts. - Review account performance weekly and recommend iterations. - Build a backlog of organic content ideas, testing angles, and repeatable formats. - Keep an eye on the account and help us improve what we post each week. Ideal fit: - Strong understanding of U.S. TikTok culture, internet language, and short-form content behavior. - Organic TikTok strategy experience, not just paid ads or reposting Reels. - Can explain why a format works and how to adapt it. - Strong creative strategy instincts: hooks, angles, scripts, references, and iteration. Working style: - You will liaise with our Head of Marketing. - We care about fast learning cycles, clear examples, and improving based on results. - Performance-based bonuses are available if the work drives measurable improvement.