TikTok Influencer Affiliate & Advertising Partner

We are seeking someone who can help grow our WooCommerce eCommerce business through strategic creator partnerships, affiliate marketing, and performance-driven advertising campaigns. Please note: We do not currently operate a TikTok Shop. The primary objective of this role is not to generate sales within the TikTok platform itself, but rather to use TikTok as a customer acquisition and lead generation channel. Through influencer collaborations, affiliate partnerships, user-generated content (UGC), and paid advertising campaigns, you will drive qualified traffic from TikTok to our website and optimize for conversions and revenue growth. The ideal candidate has a strong understanding of the TikTok creator ecosystem and a proven track record of building influencer programs that successfully move users from social media platforms to eCommerce websites. Experience with direct-to-consumer (DTC) brands, affiliate marketing, conversion funnels, and performance analytics is highly desirable. Success in this role will be measured by website traffic, lead generation, conversion rates, customer acquisition cost (CAC), return on ad spend (ROAS), and revenue generated through TikTok-driven campaigns.