Urgent WordPress Speed Optimization and Conversion Check — Must Start Immediately

We need an experienced WordPress performance specialist who can begin immediately and complete the initial work this week. Our company, Sarah’s Spanish School, provides Spanish programs to schools and districts. Our website receives valuable organic traffic from principals, superintendents, curriculum directors, and other school leaders. We are expecting a significant increase in website traffic next week from email campaigns, direct mail, advertising, and our existing Google rankings. Our immediate goal is to make sure the website loads quickly and reliably and that visitors can easily book a call. Immediate Priority for This Week We need you to: Diagnose the main causes of slow website performance Improve mobile and desktop loading speed Review caching, plugins, theme files, scripts, images, fonts, database performance, and hosting configuration Fix the highest-impact performance issues Verify that contact forms and booked-call links work correctly Verify GA4, advertising pixels, and conversion tracking Check the most important pages for obvious mobile, layout, navigation, or conversion problems Complete all work on staging first Create a full backup and rollback plan before deployment Provide before-and-after performance reports This is an established website with strong SEO rankings and meaningful organic traffic. Performance improvements must not damage rankings, indexed pages, tracking, forms, or the booked-call process. Do Not Change Without Approval Do not change any of the following without written approval: URLs or permalink structure Page titles or meta descriptions H1 headings Canonical tags Redirects Schema Sitemap or robots.txt settings Important page copy Navigation structure High-ranking pages Analytics or conversion-tracking configuration We have an SEO consultant who may need to review SEO-sensitive changes. Secondary Work After the urgent performance work is complete, we may ask for help with: Small copy and content updates Improving calls to action Making the site speak more clearly to schools and districts Improving the principal and superintendent buyer journey Simplifying navigation De-emphasizing older family or homeschool content Ongoing WordPress maintenance and improvements This is not a full website rebuild. We need careful improvements to the current website. Required Experience Please apply only if you have strong experience with: WordPress performance optimization Core Web Vitals PageSpeed Insights and Lighthouse Search Console and GA4 Caching and CDN configuration Plugin and script optimization Mobile performance Conversion-focused business websites Safely working on websites with established SEO traffic Staging, backups, testing, and rollback procedures Experience with Elementor, WP Rocket, Cloudflare, managed WordPress hosting, or similar tools is helpful if applicable to our current setup. Timeline You must be available to: Begin immediately Perform the audit within the first day Address the highest-priority speed and conversion issues this week Communicate clearly throughout the project Please do not apply if you cannot begin immediately. When Applying Begin your proposal with the words “SCHOOL SITE” so we know you read the complete post.