Amazon Conversion Strategist / Copywriter and Designer Needed for Security Product

Job Description We are looking for an elite Amazon Direct-Response Copywriter and Conversion Strategist to take a fresh look at our product positioning, audit our existing marketing assets, and draft a high-converting, fully compliant Amazon sales page. Our product is a premium, portable, purely mechanical safety lock for firearms. It features a unique, highly secure patented design that requires zero battery life and relies on a proprietary code system for split-second, muscle-memory release in emergency situations. Our product is approved for sale in California by the California Department of Justice. Because this is a firearm accessory, and even though designed to improve safety, Amazon may restrict traditional PPC ads and use aggressive automated compliance bots. Our copy and positioning must be effective at driving organic traffic and converting buyers. We already have foundational copy written for other channels and raw video content demonstrating the product's mechanics. We also have a registered trademark for our name/logo. We do not need you to start from scratch. We need a brilliant strategist to audit what we have, refine the messaging hooks, and ensure compliance as this is our first effort to sell through Amazon. Scope of Work (Milestones) Milestone 1: Asset Audit & Positioning Strategy • Review our current written drafts and raw video content. • Identify the highest-converting angles to communicate our three core differentiators: maximum portable security, unfailing mechanical reliability (no batteries), and quick-release functionality. Advise on adding portability (mobility) as a differentiator. • Outline a strategy to balance two conflicting buying desires: "impenetrable security" vs. "instant access." • Identify approaches to deal with reluctance to purchase reasons. Milestone 2: Compliant Master Copywriting • Draft a highly optimized Amazon Listing Title, 5 Bullet Points, and Product Description. • Compliance Check: Ensure all copy strictly adheres to Amazon’s "Weapons and Related Items" guidelines [200164950]. Translate high-risk self-defense language into safe, algorithm-friendly terms (e.g., focus on "accident prevention," "authorized access," and "secure storage") to prevent automated shadow bans. • Provide backend search terms/keywords optimized for organic visibility since PPC will be restricted or limited. Milestone 3: A+ Content & Video Storyboard Layout • Map out the visual hierarchy for the image gallery and A+ Content panels. • Write high-impact text overlays and captions for our video assets, ensuring the value proposition is perfectly clear to mobile users watching on mute. Milestone 4 (optional, subject to both parties’ agreement): • Complete any step necessary to go live with a listing. • Manage the live campaign for a 3 month go live trial. • Review progress for first 3 months of testing and make changes (with client approval) as needed. Job Requirements • Proven track record of launching and optimizing products on Amazon, ideally within restricted, gated, or high-compliance niches. • Native English speaker with deep psychological understanding of the US firearm-owner/self-defense market. • Ability to demonstrate previous work where you successfully articulated highly technical or mechanical product differentiation.