Digital PR Specialist Needed for Premium Baby Product Media Outreach (U.S. Parenting Media)

We are a premium baby care brand looking for an experienced Digital PR / Media Relations Specialist to help us build relationships with U.S. parenting magazines, product review websites, and baby product media outlets. Our goal is to introduce our premium diaper brand to influential media platforms and secure opportunities such as: - Product reviews - Editorial features - Baby product awards - Gift guides - Parenting articles - Media partnerships Target publications include: - Parents - Good Housekeeping - The Bump - BabyCenter - What to Expect - Babylist - Other parenting, lifestyle, and consumer product media Responsibilities: - Identify the right editors, journalists, and media contacts - Create personalized PR pitches - Contact media outlets professionally - Follow up and manage communication - Submit products for reviews and award programs - Build long-term relationships with parenting media Requirements: - Proven experience in digital PR or media relations - Experience pitching journalists, editors, or publications - Experience with parenting, baby, beauty, lifestyle, or consumer brands preferred - Strong written English communication skills - Understanding of U.S. media landscape - Previous successful media placements are a big plus Please provide: 1. Examples of media coverage you have secured 2. Publications you have worked with 3. Your approach to pitching editors