Digital Advertising & Analytics Manager

Digital Advertising & Analytics Manager Position Overview We are seeking a highly analytical and technically skilled Digital Advertising & Analytics Manager to oversee campaign tracking, attribution, paid media management, marketing technology, and AI-driven process improvements. This hybrid role bridges marketing strategy, campaign execution, and data analysis to improve performance across multiple client accounts. The ideal candidate has experience managing Google Ads and Meta Ads campaigns, implementing conversion tracking, building attribution models, managing marketing technology platforms, supporting email marketing initiatives, and identifying opportunities to leverage AI tools to improve efficiency and campaign results. Key Responsibilities Marketing Analytics & Attribution • Design, implement, and maintain conversion tracking across websites and marketing platforms. • Configure and manage Google Tag Manager, Google Analytics 4, Meta Pixel, Conversion API, and other tracking technologies. • Develop attribution models to accurately measure marketing performance across multiple channels. • Analyze lead quality, customer journeys, and campaign effectiveness. • Build dashboards and reporting frameworks for internal teams and clients. Paid Media Management • Manage and optimize Google Ads campaigns, including Search, Display, Performance Max, and Local campaigns. • Manage Meta Ads campaigns across Facebook and Instagram. • Monitor budgets, bidding strategies, audience targeting, and campaign performance. • Conduct ongoing testing and optimization to improve ROI and lead generation results. Social Media & Content Support • Coordinate and manage social media content calendars. • Assist with content strategy, copywriting, and creative recommendations. • Analyze engagement metrics and provide optimization recommendations. Email Marketing • Build and manage email marketing campaigns and automations. • Maintain audience segmentation and customer journey workflows. • Analyze campaign performance and recommend improvements. Marketing Technology & AI Implementation • Evaluate, implement, and manage marketing technology platforms and integrations. • Identify opportunities to leverage AI tools for campaign management, reporting, content creation, and workflow automation. • Develop processes that improve operational efficiency and scalability across client accounts. • Train internal team members on new technology solutions and best practices. Qualifications • Experience in digital marketing, paid media, analytics, or marketing operations. • Strong proficiency with Google Ads, Meta Ads Manager, Google Analytics 4, and Google Tag Manager. • Experience with conversion tracking, attribution modeling, and marketing automation. • Familiarity with CRM systems and lead tracking platforms such as WhatConverts, CallRail, Stape, and others. • Experience with email marketing platforms such as Mailchimp • Understanding of AI tools and automation platforms. • Strong analytical, problem-solving, and project management skills. Success Metrics • Accurate implementation and maintenance of conversion tracking. • Improved attribution visibility across marketing channels. • Growth in lead volume, lead quality, and campaign ROI. • Increased operational efficiency through automation and AI implementation. • Timely reporting and actionable performance insights.