Email Marketing Designer & Automation Specialist — Commercial Real Estate

–– About the Role We are a commercial real estate company looking for an experienced email marketing specialist who can help us create polished, professional campaigns and build a more sophisticated email marketing system over time. Our immediate priority is improving the design, consistency, and effectiveness of our email campaigns. We want emails that feel custom, premium, and aligned with our brand—not generic, lightly modified drag-and-drop templates. For the right person, there may also be an opportunity to help us improve how our contact data, market intelligence, website leads, AI tools, and marketing automations work together. –– Initial Responsibilities You would help us design, build, and execute email campaigns such as: * Property listing announcements * New availability and transaction announcements * Commercial real estate market reports * Investment opportunities * Company news and updates * Event invitations * Broker and prospect outreach campaigns * Lead-nurturing and follow-up sequences * Recurring market and submarket updates The ideal candidate is equally comfortable with email design and marketing execution. –– Email Design Experience We are looking for someone who understands: * Professional email layout and visual hierarchy * Typography and brand consistency * Responsive and mobile-friendly email design * Calls to action and conversion-focused layouts * Custom email templates * Reusable email design systems * HTML email development and testing * The practical limitations of different email clients * Creating visually distinctive campaigns that stand out in crowded inboxes –– Email Marketing Experience Strong candidates should also understand: * Audience segmentation * Campaign planning and strategy * Marketing automation workflows * Drip and lead-nurturing campaigns * Website lead follow-up * Contact tagging and list organization * Personalization and dynamic content * A/B testing * Deliverability and list hygiene * Performance reporting and optimization We currently use Constant Contact. Experience designing and building campaigns within Constant Contact is helpful, but we are open to other platforms if they would provide meaningful improvements in design flexibility, segmentation, automation, reporting, CRM integration, or overall marketing effectiveness. Any platform recommendation should be based on our actual needs and data—not simply the platform you typically use. –– Additional Opportunity: Database, AI, and Marketing Automation This is not required for the initial email-design work, but it would be a major advantage if you have experience designing or implementing the systems behind advanced, data-driven campaigns. We currently have two valuable categories of data: 1. A contact and company database containing information such as client type, company, location, properties occupied, space requirements, market activity, and other relevant details. 2. A commercial real estate market database containing information about properties, availability, transactions, submarkets, and related market intelligence. We want to determine how this information should be structured and where it should live so it can be used effectively for: * Sophisticated audience segmentation * Personalized and dynamic email campaigns * Automated drip sequences * Website lead routing and follow-up * Recurring market updates * AI-assisted research, analysis, and content creation * Secure integration with Claude and other business tools * Scalable workflows that do not depend on excessive manual data entry For example, we may want to automatically send a monthly submarket update to contacts associated with a particular ZIP code, geographic area, property type, or space requirement. The content and listings included could change dynamically based on the recipient’s profile and current market data. Relevant experience may include: * CRM selection and implementation * Marketing automation platforms * Relational databases or data warehouses * Airtable, HubSpot, Salesforce, Zoho, Caspio, or similar systems * API integrations * Zapier, Make, n8n, or comparable automation tools * AI-enabled workflows using Claude or similar tools * Data cleanup, normalization, tagging, and migration * Dynamic content and behavior-based campaigns * Commercial real estate data or B2B marketing We do not expect every applicant to have deep expertise in all of these areas, and we are open to hiring more than one contractor with complementary skill sets. If you have particularly strong expertise in any one area—such as email design, campaign strategy, marketing automation, CRM implementation, database architecture, integrations, or AI-enabled workflows—please tell us. Be clear about what you can handle directly, where you could provide strategic guidance, and where a separate specialist would be beneficial. –– What We Value * Strong visual judgment and attention to detail * Strategic thinking beyond simply “sending an email” * Experience creating premium B2B campaigns * Clear and proactive communication * The ability to recommend practical systems without overengineering * An understanding of how design, data, automation, and conversion strategy work together * Commercial real estate experience is helpful but not required –– To Apply Please include: 1. Examples of email campaigns or templates you personally designed and built. 2. The email platforms and automation tools you have used. 3. A brief explanation of your role in the examples provided—design, coding, strategy, automation, execution, or reporting. 4. An example of a drip campaign or segmented automation you have created. 5. Any experience connecting CRM or database information to personalized campaigns. 6. Your experience, if any, with AI-enabled workflows or Claude. 7. Whether you would recommend remaining with Constant Contact initially and what information you would need before evaluating alternatives. 8. Your hourly rate and general availability. Please begin your application with the phrase “DATA-DRIVEN EMAIL” so we know you reviewed the complete posting. We would likely begin with a defined email design or template project. If the working relationship is successful, this could develop into ongoing campaign support and a larger automation and database strategy engagement.