Facebook & Instagram Ads Expert

Meta Ads Creative Strategist — Ecommerce No agencies. Individual freelancers only. Must be fluent in English and available during U.S. Eastern Time business hours. We are looking for a very experienced Meta Ads Creative Strategist to help us develop, test and iterate more high-performing creative—faster. We already have an expert Meta media buyer and a substantial library of tested ads. This role will focus on diving deeply into performance data, identifying new creative opportunities and developing fresh approaches that can improve sales and lower customer acquisition costs. Responsibilities Develop new Meta ad concepts, angles and testing opportunities - Analyze existing creative performance and identify actionable insights - Recommend new audiences, messages, offers and customer pain points and insights to test - Write compelling ad copy, video scripts and creative briefs - Help align landing-page copy and structure with the ads -Collaborate with our Meta buyer, video editors, designer and internal team -Balance strong creative thinking with measurable performance goals - Assist with landing page direction/content (e.g., copy) where needed Our average order value is over $200 for premium live lobster delivered from dock to door. Commitment Approximately 5–10 hours per week, with the potential to expand. Ideal Experience Proven success with ecommerce Meta advertising Strong understanding of direct-response creative and conversion strategy Experience improving sales, ROAS and acquisition costs through creative testing Premium food, luxury goods or high-AOV ecommerce experience is a major plus To Apply. Please provide: - Three ecommerce businesses where you helped drive significant sales growth and lower acquisition costs through creative strategy - The company names and specific examples of ads, concepts or campaigns you led - A brief explanation of your role and the measurable results achieved