Lead Generation & Community Outreach Specialist for New K–8 Classical Microschool (Fairfax, VA)

Community Research & Lead Generation Specialist (Northern Virginia Education Market) Location: Remote (Northern Virginia applicants strongly preferred) Project Type: Initial 15–20-hour project with potential for ongoing work About Us Northern Virginia Classical Academy is a new secular K–8 classical microschool opening in Fairfax, Virginia. We offer: * Small class sizes * Teacher-led instruction * Limited technology and screen time * A content-rich curriculum using Core Knowledge * A traditional, back-to-basics educational approach We're looking for someone who can help us identify where families are already looking for alternatives to traditional public and private schools. **This is not a cold-calling or sales position.** Instead, we're looking for someone who enjoys research, understands online communities, and can uncover where parents are actively discussing educational concerns and seeking recommendations. Primary Objective Identify where prospective families spend time online, what concerns they are expressing, and the best opportunities for our school to engage with them. Responsibilities ### Community Research Research and organize online communities throughout Northern Virginia, including: * Local parenting Facebook groups * Reddit discussions (where appropriate) * Neighborhood forums * Community newsletters * Parent email groups * Local parenting blogs * School recommendation forums * Other online communities where parents discuss education For each community, identify: * Number of members (if applicable) * Audience description * Geographic area served * Posting rules * Whether businesses or schools may participate * Engagement level * Contact information (if available) ### Market Research Identify discussions where parents express concerns about topics such as: * Excessive screen time in schools * Academic rigor * Reading and math instruction * Teacher quality * Student behavior * Large class sizes * Individualized instruction * Public school concerns * Private school concerns * Classical education * School choice * Families relocating to Northern Virginia and seeking school recommendations Provide links to discussions along with a brief summary of the concerns being expressed. ### Local Outreach Research Research opportunities to connect with families through: * Preschools * Daycare centers * Recreation centers * Community centers * Pediatricians * Tutors * Educational consultants * Summer camps * Community festivals * Parent organizations * HOAs Identify opportunities to: * Share information about our school * Advertise open houses * Distribute flyers * Partner with organizations * Sponsor community events * Present to parent groups ## Deliverables A well-organized Google Sheet containing: * Organization or community name * Website or link * Contact person (if available) * Email * Phone number * Geographic area served * Estimated audience size * Description * Notes * Outreach opportunity * Recommended next steps In addition, provide a brief written report summarizing: * The most common frustrations parents express about current school options * Recurring themes across communities * Communities that appear most receptive to an alternative educational model * The best opportunities for outreach and partnerships ## Ideal Candidate We're looking for someone with experience in: * Lead generation * Online research * Community research * Market research * Social listening * Education, parenting, nonprofit, or local marketing (preferred) **Northern Virginia experience is strongly preferred.** Ideally, you are familiar with Fairfax, Fairfax City, Vienna, Oakton, Reston, Chantilly, Centreville, Burke, McLean, Arlington, Falls Church, and surrounding communities. Familiarity with the local school landscape, parenting groups, neighborhood organizations, and community resources is a significant advantage. Excellent English writing skills and strong attention to detail are required. ## Project Details * Initial project: 15–20 hours * Flexible schedule * Potential for ongoing work (5–10 hours per week) * Hourly or fixed-price proposals welcome ## To Apply Please include: 1. Examples of similar community research or lead generation projects. 2. Your experience conducting local market research. 3. Any familiarity you have with Northern Virginia or the education market. 4. A sample of how you organize research. 5. Describe how you would identify parents who are actively looking for alternatives to their current school. 6. Your estimated timeline for completing the initial project. **Bonus:** Shortlisted candidates may be asked to complete a paid one-hour research assignment to demonstrate their ability to identify high-quality local communities and outreach opportunities. **We prioritize quality over quantity** We are not looking for the largest possible list of Facebook groups or organizations. We are looking for the highest-quality opportunities where parents are actively discussing educational concerns and are most likely to be receptive to learning about an alternative school. We value thoughtful research, strategic recommendations, and actionable insights over volume.