Logo Designer Needed for Upscale Coastal Apparel Brand

I am launching a new coastal lifestyle apparel brand and looking for a talented branding designer to create a clean, timeless logo that feels premium, relaxed, and coastal... not touristy or cartoonish. This brand sits stylistically between minimalist surf brands and refined coastal lifestyle brands. Think elevated beachwear you’d wear to a waterfront restaurant, not a souvenir shop. I am looking for a designer who understands branding psychology, balance, and subtlety...not just illustration. Also would love to collaborate on sticker/t-shirt designs immediately Brand Direction Vibe: Upscale • relaxed • clean • organic • nautical • modern • breathable • effortless Avoid: Cartoon crabs Clip art Overly tropical tiki style Bright neon beach colors Spring break aesthetic Inspiration Style (not copying): Southern Tide / Salt-Life / Marine Layer / Vineyard-coastal feel / minimalist surf aesthetic What is Needed... Primary logo ('business name' wordmark) Icon mark (usable on hats & chest embroidery) Alternate mockups (horizontal / stacked) Monochrome and color versions Apparel-friendly design (embroidery, screen print, tags, stickers) Final files in: AI, SVG, PNG, PDF + font info Ideal Designer You are a good fit if you... Have experience with apparel or lifestyle brands Understand simplicity over complexity Can explain design choices Can iterate collaboratively Have a portfolio showing minimal, clean branding Please include... Portfolio Your design approach Estimated timeline Number of revisions included