Marketing Strategist for Therapist, Speaker & Growing Healthcare Practice

Marketing Strategist for Therapist, Speaker & Growing Healthcare Practice I'm looking for a strategic marketing partner to help grow two connected brands with purpose. This is NOT a traditional social media management role. While social media is part of the work, I'm looking for someone who enjoys thinking strategically, building brands, and helping founders turn ideas into visibility and growth. About Me I'm a licensed therapist, speaker, entrepreneur, and owner of a growing virtual group counseling practice. I'm building two brands: FullScope Counseling Services – A virtual group practice serving the Charlotte and DMV regions. CatherineMorlu.com – My platform as a therapist, speaker, founder, coach, and future author. While the brands are connected, they have different audiences and goals. I'm looking for someone who can help me grow both intentionally. What We'll Be Building During our first 90 days, we'll focus on creating a strong marketing foundation, including: * Brand and marketing strategy * Content planning * Social media strategy and management * Short-form video strategy * Email marketing * Blog strategy * Audience growth * Website and SEO recommendations * Podcast and speaking visibility * Analytics and reporting Not everything will happen at once. We'll establish priorities together and build intentionally over time. The Kind of Partner I'm Looking For You: * Think strategically before executing. * Enjoy building brands—not just managing social media. * Can balance creativity with organization. * Communicate proactively and professionally. * Bring ideas and recommendations, not just completed tasks. * Respect a founder's voice while contributing your own expertise. Experience working with founders, speakers, coaches, therapists, healthcare practices, authors, or other thought leaders is strongly preferred. What Success Looks Like By the end of our first 90 days, I'd like us to have: * A clear marketing strategy for both brands * Consistent, high-quality content * A growing email list and engaged audience * Improved visibility across key platforms * Systems that support long-term growth * A collaborative working relationship built on trust and communication If we're both excited about the partnership after 90 days, my hope is to continue working together long term. To Apply Start your proposal with "Build with Purpose" so I know you've read the full posting. If your experience aligns with what we're building, finalists will be invited to a virtual interview where we'll discuss strategy, communication, and long-term fit. I'm looking for someone who wants to become a trusted marketing partner—not simply another freelancer completing tasks. If that sounds like you, I'd love to hear from you.