Public relations specialist in the pool industry

PR Consultant — Product Launch | Pool/Smart Home/Hospitality Trade Media About WaterGuru WaterGuru is the market leader in automatic pool water monitoring, trusted by 50,000+ homeowners and deployed at properties under the flags of Hilton, Marriott, Hyatt, Ritz-Carlton, Four Seasons, and hundreds more. We've just launched our most advanced product to date — the SENSE 3 — and need an experienced PR professional to get it in front of the right media. What We Need We have two polished, ready-to-distribute press releases: Consumer PR — targeting pool, smart home, and consumer tech media B2B PR — targeting hospitality, property management, and facilities management trade media We have several others planned as well through the rest of the year Your job is to pitch, place, and drive earned media coverage — not just distribute the releases. We want articles written, not reprints. Target Outlets - Consumer/Pool Trade: Pool & Spa News AQUA Magazine This Old House, Bob Vila, and similar home improvement media Smart home and connected living tech blogs and publications Consumer tech reviewers (written and YouTube) B2B/Trade: Hotel Management Lodging Magazine Facilities Management / Facilities Executive Multi-Housing News Property Management Insider Pool & Spa News (B2B readership) What You'll Do Pitch story angles (not just send releases) to editors at target outlets Secure a minimum of 3–5 placements per release Identify and pitch one outlet for an exclusive first look ahead of wide distribution Provide a media list and outreach plan before starting Report on pitches sent, responses, and placements What We're Looking For Demonstrable relationships with editors at pool trade, smart home/consumer tech, and/or hospitality/property management publications — please name specific outlets and editors you have worked with in your proposal Experience launching physical consumer or B2B tech products via earned media Strong story-angle instincts — you understand the difference between pitching a press release and pitching a story Ability to work quickly — this is a time-sensitive launch Nice to Have Experience in pool/outdoor living, smart home, or hospitality/lodging industries Existing relationships with Pool & Spa News or AQUA Magazine specifically Experience with both consumer and trade press in the same engagement Deliverables Media list (outlets + editor contacts) for both releases Outreach plan with story angles for each audience Distribution of both press releases Minimum 3–5 earned media placements Weekly status update on pitches and responses Budget & Timeline Open to hourly or fixed-price proposals — please include your recommended approach and rate Launch is time-sensitive; looking to begin outreach within 1–2 weeks How to Apply In your proposal, please include: Specific outlets and editor relationships relevant to this launch 1–2 story angles you would pitch for either the consumer or B2B release Examples of similar product launches you've placed in trade or consumer media Your recommended approach (hourly vs. fixed) and rate Generic proposals will not be considered. We're looking for someone who can hit the ground running with real relationships and sharp pitching instincts.