Social Media Assistant for Publishing Brand

Social Media Assistant – Instagram, Facebook & YouTube We are seeking a creative, results-driven social media assistant to manage and grow the social media presence of our independent publishing brand. Our content spans books, mindfulness, positivity, personal growth, and original short stories — and we need someone who doesn't just post content, but knows how to build an audience and turn casual scrollers into loyal followers. This is a part-time remote role requiring 4–6 hours per week. What You'll Do Daily Content & Publishing Create and post daily content across Instagram and Facebook, including carousels, Reels, and Stories Design eye-catching YouTube thumbnails for our audio short story content that drive clicks and reflect our brand aesthetic Promote and cross-post content from our Substack (original short stories and essays) to drive subscribers Batch and schedule content in bulk to work efficiently and maintain a consistent posting calendar Repurpose and adapt content across platforms to maximize reach Engagement & Automation Actively engage with followers by responding to comments and DMs in a warm, on-brand voice Set up and manage comment and DM automations to ensure timely responses and increase engagement even outside active hours Monitor trends and hashtags relevant to our audience to increase discoverability Drive traffic from social media to both our YouTube channel (audio stories) and Substack Growth & Strategy Implement proven follower growth strategies tailored to our niche (mindfulness, books, short fiction, inspiration) Develop and execute audience engagement strategies that convert viewers and profile visitors into followers and subscribers Track performance metrics and provide brief weekly updates on what's working Project & Platform Management Manage and update Trello boards to keep content planning and tasks organized Work within Meta Business Suite for scheduling, analytics, and ad management Maintain and update Linktree to keep all brand destinations current and clickable What We're Looking For Demonstrated experience growing Instagram and/or Facebook accounts (please share examples or metrics) Strong design skills — Canva, Adobe Express, or similar tools for carousels and thumbnails Understanding of Reels and short-form video best practices Experience with bulk content creation and scheduling workflows Ability to build and manage comment and DM automations (ManyChat, Meta's native tools, or similar) Proficiency in Meta Business Suite and Trello Experience or comfort promoting Substack writers and independent authors Comfortable managing and updating Linktree Self-starter who can work independently and meet deadlines within a 4–6 hour weekly commitment Bonus: experience in the books, wellness, short fiction, or lifestyle niche