Social Media Content Manager for Catholic Children's Toy Brand

About us: Sheepfold Toys is a brand-new family-toy company. We design and 3D-print Bible-story toy sets for Catholic and Christian families. Our first set is a sheepfold with a shepherd and sheep; our Altar Set launches next, followed by a Jesus + 12 Disciples set. We're launching on Instagram and Shopify and need a content manager to run our Instagram while we focus on production. What you'll do (about 10 hrs/week): Shoot and edit 4–6 short-form videos (Reels) per month featuring the toys. Write captions in a warm, family-friendly voice Schedule and publish 3–4 posts per week to Instagram (and cross-post to other platforms where it fits) Plan content around seasonal and faith-calendar moments (the brand is Catholic, so familiarity with feast days and solemnity and the Church calendar is important) Brief monthly check-in on what's working What I'm looking for: Portfolio showing Reels you've shot and edited — please include in your proposal) Experience creating social content for small businesses or e-commerce brands; Shopify experience is a plus. Experience creating content for faith-based family brands is a strong plus (so the brand voice lands correctly) Warm, approachable writing voice — no corporate stiffness Comfortable working independently with weekly async check-ins Budget: $1,000–1,200/month, hourly via Upwork (approximately $25–$30/hr × 10 hrs/week). This is intended as an ongoing engagement; I'd like to find one person and keep them long-term. To apply, please include in your proposal: A link to your portfolio with examples of short-form video you've produced A short paragraph about your experience with small-business or faith-based brand work I'll review proposals through Upwork messages.