Social Media Content Manager

We are seeking a local student or freelancer to manage our social media content. Scope of Work ~3 posts per week (approx. 12 posts per month) distributed to Instagram and Facebook. This is a combination of short-form video reels, high-quality photo posts (like before/after carousels), and graphic updates. Content creation is remote based on assets provided, but being local allows for optional, brief on-site content capture visits if desired. About Us We are completely transforming a traditional, old-school dry cleaning drop-store and laundromat in the Decatur area into a high-tech, fully digital (coinless), eco-friendly, all-in-one garment care sanctuary. Our hospitality-first, laundry-second approach brings dry cleaning in-house using cutting-edge, sustainable robotic machines to offer same-day/next-day turnaround. We are a one-stop shop for laundry and dry cleaning—”better for your clothes, better for your schedule.” We have a professional marketing agency handling our paid ads, but we need a local creative storyteller to run our organic Instagram and Facebook channels. We want to document our construction and renovation "glow-up" to build massive local hype, and keep customers engaged for the long term. The Role & Deliverables We will provide you with folders of raw iPhone videos, photos of the construction progress, new equipment arriving, and branding elements. Your job is to make our feeds look professional and exciting: We will provide you with a Brand Style Guide to ensure all content adheres to our specific design and tone standards. You will report directly to us for weekly content approval and collaborate closely with our existing marketing agency to ensure organic content aligns with paid campaign themes. Content Creation: Deliver 3 posts per week. This will be a balanced mix of edited short-form video reels, multi-slide photo posts (carousels), and clean text-based graphics (announcements, promo reveals). Platform Management: Tailor and publish the content to both Instagram and Facebook. Copywriting: Write local-friendly, engaging captions and select relevant neighborhood hashtags. Content Calendar: Plan and maintain a monthly content calendar to ensure consistent posting and organized strategy. (Optional, but ideal!) Drop by the Decatur location once a month to shoot quick behind-the-scenes clips yourself. What We Are Looking For Must live in the Atlanta Metro area (Decatur local is a huge plus!). Proficient with mobile video editing apps (CapCut, etc.) and graphic tools (Canva, Adobe, etc.). A great eye for visual storytelling, grid aesthetics, and current social media trends. Reliable, highly communicative, and excited to help a local Decatur business make a major comeback.