Social Media Growth Manager & Content Strategist (TikTok, Instagram, Facebook, LinkedIn)

We are looking for an experienced Social Media Growth Manager & Digital Content Strategist to help us scale our brand presence across TikTok, Instagram, Facebook, and LinkedIn. This is a hands-on role for someone who understands that successful social media is not just about posting consistently — it is about building a content growth engine that increases awareness, engagement, community, and long-term brand loyalty. We are looking for someone who can combine: 1. Social media strategy 2. Viral content thinking 3. Short-form video marketing 4. Brand storytelling 5. Audience research 6. Organic growth 7. Paid social understanding 8.Content planning and execution What You’ll Do: -You will help us build and execute a scalable social media growth system, including: Content Strategy & Planning -Develop content pillars and monthly content calendars across TikTok, Instagram, Facebook, and LinkedIn -Identify opportunities for high-performing content formats including: 1) Short-form videos/Reels/TikToks 2) Cooking videos 3) Ingredient preparation videos 4) Recipe content 5) Carousel posts 6) Brand awareness & Educational content (Polls, quizzes, "This or That" engagement posts) 7) Giveaways and community campaigns Content Growth -Research trends, competitors, audience behavior, keywords, hashtags, and content opportunities -Create strong hooks, captions, storytelling angles, and content concepts -Understand what makes content shareable and engaging -Adapt content strategy for each platform instead of reposting the same content everywhere -Social Media Execution Help manage content production workflows -Turn ideas into publish-ready compelling, emotion evoking social content virality -Provide creative direction for videos and graphics -Coordinate posting schedules and optimize publishing strategy -Support community engagement and audience growth Analytics & Optimization: 1. Track content performance and identify what is working 2. Recommend improvements based on engagement, reach, retention, and growth metrics 3. Develop testing strategies to continuously improve performance 4. Paid + Organic Growth 5. Understand how organic content and paid social acquisition work together 6. Help identify opportunities to amplify high-performing content 7. Support campaign concepts designed to grow awareness and engagement Ideal Candidate -Has proven experience growing social media accounts or brands -Understands TikTok, Instagram, Facebook, and LinkedIn deeply -Can identify trends before they become mainstream -Knows how to create content people want to watch, save, comment on, and share -Has experience with short-form video strategy -Understands social analytics and growth metrics -Can balance creativity with data-driven decision making -Is proactive, organized, and able to operate independently Bonus Experience -Experience with consumer brands, food, lifestyle, e-commerce, or creator-led brands -Experience building content systems from scratch -Experience improving underperforming social channels -Experience with paid social campaigns -Video editing or creative production experience To Apply, Please Include: 1) Examples of social accounts or brands you have helped grow Specific results (followers, engagement, reach, conversions, etc.) 2) Examples of content campaigns or videos that performed exceptionally well 3) Your approach to building a content strategy for TikTok, Instagram, Facebook, and LinkedIn ***We are looking for someone who can become a long-term growth partner and help us build a world-class social media presence.