Social Media Manager + Content Creator for Women’s Swimwear Brand

**Social Media Manager + Content Creator for Women’s Swimwear Brand** We’re looking for a creative, platform-savvy Social Media Manager to help grow and manage the organic social presence for SABAL Swim, a women’s swimwear brand designed specifically for small busts. This role is ideal for someone who understands Instagram and TikTok, knows how to create content that feels native to each platform, and can help us build a stronger brand community through consistent storytelling, engaging posts, and authentic content. **About SABAL Swim** SABAL Swim is a small business creating confidence-boosting swimwear for AA–B cup women. Our suits feature our patent-pending CupUp™ technology with sewn-in silicone boosters designed to give natural-looking lift without removable pads. We’re a founder-led brand with a strong product-market fit, passionate customers, and a growing community of women who have struggled to find swimwear that actually fits. **What We’re Looking For** We’re looking for someone who is equal parts social media manager and creative content thinker. You should be comfortable developing content ideas, managing a posting calendar, writing captions, identifying trends, and helping us create social content that feels elevated, authentic, and conversion-minded. Our priority platforms are Instagram and TikTok. Facebook can largely be an extension of Instagram, but Instagram and TikTok should be treated as native platforms with content tailored to each one. **Posting Cadence** We’d like to see a minimum of 3 posts per week, with 4–5 posts per week as the target. Consistency is very important to us, especially during slower seasonal months when we want to focus on building community, deepening brand storytelling, and creating a strong content library for future campaigns. **Responsibilities** * Create and manage a weekly/monthly social media content calendar * Develop platform-specific content for Instagram and TikTok * Write captions that feel on-brand, conversational, and engaging * Help brainstorm Reels, TikToks, stories, hooks, and content series * Identify relevant trends and adapt them to SABAL’s brand voice * Support community building through thoughtful content and engagement ideas * Repurpose content when appropriate while ensuring it feels native to each platform * Help tell the SABAL story through product education, founder-led content, customer testimonials, UGC, and lifestyle content * Collaborate with our team on upcoming launches, campaigns, and seasonal priorities **Ideal Candidate** * Has experience managing social media for fashion, swimwear, beauty, lifestyle, or female-founded brands * Understands both Instagram and TikTok strategy * Knows how to create content that feels natural, not overly polished or corporate * Has a strong eye for aesthetics, branding, and storytelling * Can balance community-building content with sales-driving content * Is proactive, organized, and comfortable bringing new ideas to the table * Understands how organic social supports paid media, email, and overall brand growth **Bonus Points** * Comfortable occasionally creating light lifestyle or product content yourself * Comfortable appearing on camera * Naturally understands the small-bust swimwear customer or personally relates to the “IBTC” / small bust shopping experience * Experience working with small businesses, founder-led brands, or DTC ecommerce brands * Experience sourcing, briefing, or managing UGC creators **Scope & Budget** We’re open to discussing scope based on experience, but we expect this role to fall somewhere in the budget range depending on responsibilities, content creation capabilities, and overall experience. **To Apply** Please send: * A brief overview of your social media experience * Examples of Instagram or TikTok accounts you’ve managed * Examples of content you’ve created or directed * Your monthly rate or package options * A few initial ideas for how you would approach social content for SABAL Swim We’re looking for someone who can grow with the brand and help us build a stronger organic presence heading into our next season.